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Previous issue date: 2016-04-26 / Family and business consists in a complex association involving, simultaneously, the
professional area and the personal one. The capacity to deal with feelings and particular
interests, which are influencers on the daily routine of the organization, hinders the
communication. Personal conflicts produce diverse effects. In this way, the organizational
communication, the creation and practice of rules of behavior, the family relationship are
some of the aspects that promotes (in) consistency on the business management opening a
successful space for the succession process in family businesses. Niklas Luhmann ??s theory of
the social systems provided the development of this survey in a way never attempt to in the
area of organizational communication when dealing with the theme succession process in
family businesses. At the time of the theme delimitation, more than one hundred readings had
been made. In order to accomplish the established objectives, first was used the descriptive
research. With the development of the state-of-art there was a transition to the interpretative
research. This reflection made possible a new view of the corpus been studied, coming from
diverse areas of knowledge under the eyes of the organizational communication. From the
perspective of the technical process, the bibliographic research analysis was decisive for the
state-of-art interdisciplinary search. The qualitative research was chosen to approach the
problem in its fullness, which favored a more detailed study of the theme, resulting in theory
deep research. Maybe an unexploited aspect by the other areas of knowledge. For these areas,
so far, the communication is a tool in this process, acting instrumentally and in a managerial
way and not fulfilling and autonomous from the interaction among the social actors in the
organizational culture of the company. / Fam??lia e neg??cios consistem numa associa????o complexa envolvendo, simultaneamente, ??rea
profissional e pessoal. A capacidade de lidar com sentimentos e interesses particulares, muitas
vezes influenciadores no dia a dia da organiza????o, dificulta a comunica????o. Conflitos pessoais
produzem efeitos diversos. Assim, a comunica????o organizacional, a cria????o e pr??tica de regras
de conduta, as rela????es de parentesco s??o alguns aspectos que promovem a (in) coer??ncia na
gest??o empresarial, abrindo caminho, com ??xito, para o processo sucess??rio familiar. A
Teoria dos Sistemas Sociais de Niklas Luhmann proporcionou o desenvolvimento desta
pesquisa, de forma in??dita, na ??rea da Comunica????o Organizacional, quanto ao tema processo
sucess??rio em empresas familiares. No momento da delimita????o do tema, mais de cento e
cinquenta leituras foram realizadas. Para que fosse poss??vel o cumprimento dos objetivos
estabelecidos, foi empregada inicialmente, a pesquisa descritiva. Com o desenvolvimento do
estado da arte, houve uma transi????o para a pesquisa interpretativa. Sua reflex??o permitiu uma
nova vis??o do corpus estudado, oriundo de diversas ??reas do conhecimento, sob o olhar da
Comunica????o Organizacional. Do ponto de vista do procedimento t??cnico, a pesquisa
bibliogr??fica foi determinante para a busca interdisciplinar do estado da arte. A pesquisa
qualitativa foi escolhida para abordar o problema em sua plenitude, o que favoreceu um
estudo mais detalhado do tema, resultando numa pesquisa te??rica profunda. Talvez, uma
dimens??o ainda n??o explorada por outras ??reas do conhecimento por entenderem, at?? ent??o, a
comunica????o como uma ferramenta nesse processo, de modo instrumental e gerencial e n??o
de modo pleno e aut??nomo, a partir da intera????o entre os atores sociais na cultura
organizacional da empresa.
| Identifer | oai:union.ndltd.org:IBICT/oai:bdtd.ucb.br:tede/2357 |
| Date | 26 April 2016 |
| Creators | Ros??rio, Ivone Maria Correia de Almeida Pires do |
| Contributors | Dias, Robson Borges |
| Publisher | Universidade Cat??lica de Bras??lia, Programa Strictu Sensu em Comunica????o, UCB, Brasil, Escola de Educa????o, Tecnologia e Comunica????o |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UCB, instname:Universidade Católica de Brasília, instacron:UCB |
| Rights | info:eu-repo/semantics/openAccess |
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