企業在全球化趨勢影響下面對日漸劇烈的競爭,對於顧客需求快速改變必頇及時因應。同時在產品生命週期越來越短的情況下,如何有效率的生產以提昇企業績效,將成為企業是否具競爭力的重要關鍵。
企業為了因應顧客需求快速改變,企業產品品質必頇不斷跟著調整改善,才能符合顧客期望。而若高階主管能夠重視品質管理與改善,並全方位分析研究以掌握顧客需求,配合全體員工共同為品質改善而努力則會更有效率。品質改善過程需要相關零組件供應商緊密地配合,如果能夠與供應商發展長期穩定夥伴關係,互助合作對供應商交期也能有效縮短而穩定地供貨供料,共創雙贏這也將有助於提昇企業績效。
回顧相關文獻發現與供應商維持長期穩定關係將有助於穩定供貨供料,與供應商的關係從早先的互相競爭觀點,近年來已轉而成互惠互利共創雙贏、資訊利潤分享的合作關係。此外供應商的品質若能符合顧客標準對其競爭者相對來說也是一種技術門檻,公司培養的供應商又能維持良好的夥伴關係,對穩定供應商供貨將有所助益。
本研究透過資料分析認為若高階主管重視支持品質管理與改善,將能激勵員工朝著企業目標與願景共同前進,配合研究分析顧客需求並快速反應解決顧客之問題,能提高顧客滿意度。又依顧客需求投入資源協助供應商作品質管理與改善以通過或符合顧客標準,對產品品質與發展穩定供應商關係都很有幫助。而若能有長期穩定的供應商關係,對供應商供貨的穩定性也會很有助益,有穩定的供貨供料來源公司才能有效率地生產減少存貨,進而提昇企業整體績效。 / The market is increasingly competitive by the impact of globalization, and companies must respond in a timely manner to meet rapidly changing customers’ needs. In addition, product life cycles are shortened, and an efficient production becomes a key factor enabling companies remain competitive.
In order to respond to the rapidly changing customers’ demand,companies must continuously improve the product quality. If the top management can focus on quality improvement, and conduct a detailed study understanding the customers’ needs with a full cooperation of employees, the company will be more efficient. Quality improvement process should closely cooperate with suppliers. If companies can develop a long-term and stable relationship with suppliers, a win-win situation will develop to improve business performance.
It is found, from the literature review, that maintaining a long-term relationship with suppliers will stabilize materials supply. The relationship between companies and their suppliers has involved from competitive to mutual beneficial in recent years. In addition, it becomes a technical entry criterion, if the suppliers’ product quality meets customers’ requirements.
The results of this study show that the top management involvement on quality management will encourage employees work toward company’s vision and objectives. If the supplier improve their quality certification or compliance with customers standards, its also a technical threshold
relative to the competitors. Companies own specific training providers while maintaining stable partnership with the suppliers. Undoubtedly,it will also help to promote their competition.
Identifer | oai:union.ndltd.org:CHENGCHI/G0101355060 |
Creators | 賴子瑜 |
Publisher | 國立政治大學 |
Source Sets | National Chengchi University Libraries |
Language | 中文 |
Detected Language | English |
Type | text |
Rights | Copyright © nccu library on behalf of the copyright holders |
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