An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself

Description

Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007
xiv, 129 [19] leaves / This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change.

Links & Downloads

1. 306841
2. http://hdl.handle.net/10321/89

Tags

Sports--South Africa--Marketing

Sports sponsorship--South Africa

Consumer behavior--South Africa

Brand loyalty--South Africa

Surfing--South Africa

Management--Dissertations, Academic

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:dut/oai:ir.dut.ac.za:10321/89
Date	January 2007
Creators	Cochetel, Fabrice
Source Sets	South African National ETD Portal
Language	English
Detected Language	English
Type	Thesis