<p><strong><p>Problem:</p></strong></p><p>Palaseja is considering Sweden as a prospect market to enter and operate so, a study of Swedish</p><p>business environment and its uncontrollable elements is required for Palaseja to serve this purpose</p><p>effectively.</p><p><strong><p>Method:</p></strong></p><p>Thesis has followed a combination of exploratory & descriptive research and a qualitative approach</p><p>has been applied. Both primary and secondary data have been gathered, primary data was gathered</p><p>through interviews from retail stores' officials and Palaseja's sales manager.</p><p><strong><p>Conclusion:</p></strong></p><p>In this study, different environmental uncontrollable elements of Swedish market have been explored</p><p>to find out how they can influence a new entrant Palaseja in Sweden. There are a few legal</p><p>requirements for Palaseja to enter in food market of Sweden. Economic forces are facing a little slow</p><p>down effect due to recent global economic slump but are quite encouraging for any new company</p><p>entering Sweden in the long run. Breakfast cereal products that Palaseja produces have found to be a</p><p>common part of cultural breakfast habits and huge consumption of breakfast cereal per capita also</p><p>seems to be encouraging for new comers in this industry. Competitive forces have been found to be</p><p>extremely challenging and quite discouraging in some way. The country of origin effect seems to be</p><p>not so strong in Sweden although brand recognition of Palaseja is likely to cause some trouble to</p><p>Palaseja's success.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:mdh-6361 |
| Date | January 2009 |
| Creators | Ahmed, Shakeel, Imtiaz, Muhammad |
| Publisher | Mälardalen University, School of Sustainable Development of Society and Technology, Mälardalen University, School of Sustainable Development of Society and Technology |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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