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El proyecto tiene como finalidad determinar el mercado potencial para un proyecto de multicines en la ciudad de Pisco, la cual busca cubrir las necesidades y servicios que el espectador necesita para un mejor nivel de calidad y atención. The project aims to determine the potential market for a multiplex project in the city of Pisco, which seeks to cover the needs and services that the viewer needs for a better level of quality and attention.

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<p><strong><p>Problem:</p></strong></p><p>Palaseja is considering Sweden as a prospect market to enter and operate so, a study of Swedish</p><p>business environment and its uncontrollable elements is required for Palaseja to serve this purpose</p><p>effectively.</p><p><strong><p>Method:</p></strong></p><p>Thesis has followed a combination of exploratory & descriptive research and a qualitative approach</p><p>has been applied. Both primary and secondary data have been gathered, primary data was gathered</p><p>through interviews from retail stores' officials and Palaseja's sales manager.</p><p><strong><p>Conclusion:</p></strong></p><p>In this study, different environmental uncontrollable elements of Swedish market have been explored</p><p>to find out how they can influence a new entrant Palaseja in Sweden. There are a few legal</p><p>requirements for Palaseja to enter in food market of Sweden. Economic forces are facing a little slow</p><p>down effect due to recent global economic slump but are quite encouraging for any new company</p><p>entering Sweden in the long run. Breakfast cereal products that Palaseja produces have found to be a</p><p>common part of cultural breakfast habits and huge consumption of breakfast cereal per capita also</p><p>seems to be encouraging for new comers in this industry. Competitive forces have been found to be</p><p>extremely challenging and quite discouraging in some way. The country of origin effect seems to be</p><p>not so strong in Sweden although brand recognition of Palaseja is likely to cause some trouble to</p><p>Palaseja's success.</p>

Problem: Palaseja is considering Sweden as a prospect market to enter and operate so, a study of Swedish business environment and its uncontrollable elements is required for Palaseja to serve this purpose effectively. Method: Thesis has followed a combination of exploratory &amp; descriptive research and a qualitative approach has been applied. Both primary and secondary data have been gathered, primary data was gathered through interviews from retail stores' officials and Palaseja's sales manager. Conclusion: In this study, different environmental uncontrollable elements of Swedish market have been explored to find out how they can influence a new entrant Palaseja in Sweden. There are a few legal requirements for Palaseja to enter in food market of Sweden. Economic forces are facing a little slow down effect due to recent global economic slump but are quite encouraging for any new company entering Sweden in the long run. Breakfast cereal products that Palaseja produces have found to be a common part of cultural breakfast habits and huge consumption of breakfast cereal per capita also seems to be encouraging for new comers in this industry. Competitive forces have been found to be extremely challenging and quite discouraging in some way. The country of origin effect seems to be not so strong in Sweden although brand recognition of Palaseja is likely to cause some trouble to Palaseja's success.

Česká republika má míru nezaměstnanosti jednu z nejvyšších v Evropě. Naopak Velká Británie má míru nezaměstnanosti jednu z nejnižších. Jedním z nejlepších způsobů, jak nezaměstnanost snížit, je poskytovat kvalitní a tolik potřebné vzdělání. I když tuto skutečnost mnozí přehlížejí, právě porovnání těchto dvou zemí dokazuje, že tomu tak opravdu je. První a druhá kapitola obsahuje informace o vzdělanostních systémech v obou zemích. Obě kapitoly pak přibližují fakt, jak jsou vzdělání a zaměstnanost propojené obory. Další kapitoly přináší především porovnání obou zemí podle zvolených ukazatelů, které jsou čím dál tím více důležité. Pochopitelně nechybí ani nové trendy ve vzdělávání, které lze v současné době využít. V sedmé kapitole jsou uvedena rizika ale i příležitosti, které by měly vést ke zlepšení situace. Lze zde nalézt ale i doporučení, která by bylo dobré v České republice realizovat.

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In 2008, the State of Florida established a recycling goal of 75% to be achieved by 2020. In response to the Florida goal Orange County (OC), Florida has made the development and implementation of an efficient strategy for landfill diversion of its solid waste a top priority. The Florida Department of Environmental Protection (FDEP) estimated that 23 % of municipal solid waste was generated by construction and demolition (C&D) activities in 2009, with only 30 percent of C&D debris being recycled. Therefore, OC decided to create a solid waste integrated resource plan (SWIRP) initially focused on the recovery and recycling of C&D materials (2010). For SWIRP development, OC decision makers need the best available data regarding C&D debris generation and composition and an understanding of the potential markets available for recycled materials. In this investigation debris generation was estimated over the period of 2001 to 2009 for the largest single governing body within OC, unincorporated OC (UOC), representing 65 percent of county population. The debris generation model was constructed for years 2001-2010 using area values for C&D activities in six sectors obtained from building permits and debris generation multipliers obtained from literature values. The benefit of the model is that as building permit information is received, debris generation estimations can also be expediently updated. Material composition fractions obtained from waste characterization studies of landfills in the Central Florida area were applied to the debris generation model resulting in a material iv composition for all sectors for years 2001-2010. The material composition of the debris stream was found to be, on average, concrete (53%) drywall (20%), wood (12%), a miscellaneous fraction (8%), asphalt roofing material (4%), metal (2%), cardboard (1%) and carpet and padding (1%). A market analysis was performed for concrete, drywall, wood, asphalt roofing shingles and residual screened materials (RSM). It was found that statewide, markets existed for 100 percent of the materials studied and could replace significant amounts of natural material feedstocks, but that the development of more local markets was vital to meeting OC’s diversion goal to minimize the cost of transporting recyclables.

Syftet med denna studie var att undersöka det framtida användandet av instrumentpanelen i autonoma personbilar. En lösning presenteras där interiören liknar en tågkupé med säten vända mot varandra kring den nya instrumentpanelen utformad som ett multifunktionellt bord. Genom att undersöka vad konsumenter från fyra olika målgrupper ville sysselsätta sig med i en nivå fem autonom personbil kunde funktioner såsom bildskärmar, tangentbord och förvaringsmöjligheter inkluderas i den nya instrumentpanelen.   För insamling av empiri användes både kvalitativa och kvantitativa metoder där semistrukturerade intervjuer och en enkätundersökning genomfördes. Båda metoderna riktade sig till fyra målgrupper av konsumenter: Studenter, barnfamiljer, kortvägspendlare samt resande säljare. För att samla in mycket information på kort tid utfördes metoderna samtidigt och båda metoderna användes för att validera resultatet.   Genom analysen av empirin hittades gemensamma intressen mellan målgrupperna, i båda metoderna, och sammanställde dessa till kundönskemål. Resultatet av analysen visar bland annat att passagerare i autonoma fordon vill ha bra möjligheter till att arbeta, lyssna på musik, docka telefon, laptop eller surfplatta till inbyggda skärmar i bilen samt läsa och skriva email. Det önskas hållare för drycker, avlastningsytor för mat samt kyld förvaring.   Intervjuer med experter från branschen genomfördes för att bistå med utformning- och säkerhetskrav som tillsammans med kundönskemålen gav ett underlag för att generera koncept. Innan konceptegenereringsfasen påbörjades gjordes en brainstorming för att diskutera tekniska lösningar till de framtagna önskemålen. De framtagna koncepten utvärderades med metoden för Pughs konceptvalsmatris där de mättes mot ett referenskoncept. Ett vinnande koncept kunde efter förbättringar utses och presenteras med skisser, produktbeskrivning samt en produktspecifikation.  Arbetet begränsades till att fokusera på att uppfylla kundönskemålen och lämnar många krav runt säkerhet åt framtida vidareutveckling av konceptet. / Contents of this bachelor’s thesis are written in Swedish.  The purpose of this study was to investigate the future use of the instrument panel in autonomous cars. A solution is presented in which the interior resembles a train compartment with seats facing each other around the new instrument panel designed as a multifunctional table. By examining what consumers from four different target groups would want to engage themselves with in a level five autonomous car, features such as monitors, keyboards and storage facilities was included in the new instrument panel.  For the gathering of empirical data, qualitative and quantitative methods was used, where both semi-structured interviews and a survey was conducted. Both methods addressed four target groups of consumers: students, families with children, short-distance commuters and traveling salespersons. To collect much information in a short period of time, the methods were performed simultaneously and both methods were used to validate the result.  The empirical analysis found common interests between the target groups, in both methods and compiled these into customer requests. The result of the analysis shows, among other things, that passengers in autonomous cars want good opportunities to work, listen to music, dock their phone, laptop or tablet too built-in monitors in the car as well as read and write email. They desired holder for drinks, relief surfaces when eating food as well as refrigerated storage.  Interviews with industry experts were conducted to complement with design and safety requirements that, together with customer requests, provided a basis for generating concepts. Before the start of the concept generating phase, a brainstorming was conducted to discuss technical solutions to the desired customer requests. The final concepts were evaluated using the method of Pugh Concept Selection, where they were compared against a reference concept. A winning concept was, after improvements, presented with sketches, product description and a product specification.  The work was limited to focusing on meeting customer requests and leaving many requirements for personal safety to future, further development of the concept.

Made available in DSpace on 2016-04-04T18:31:25Z (GMT). No. of bitstreams: 1 Sara Bueno de Oliveira Gennari Carturan.pdf: 1284999 bytes, checksum: c7bbcce7f9324c1bc41ec917d22cf75c (MD5) Previous issue date: 2009-06-08 / The fiber optics is a transmission system that has been used to enable products that need high bandwidth, such as the telephone system, videoconferencing, local area networks (LANs), downloads of large files etc. In Brazil, we found an increased number of fiber optic networks. This ratify its advantages in relation to metal wire cable (immunity to electromagnetic interference, ability to transport high volumes of information, abundant material, like cables, price to decline etc.) beyond the appearance of new broadband services. The FTTH (Fiber-to-the-Home) is a technology that enables access to broadband connections in homes by 100% in optical fibers, providing services that, in general, require high rates of speed, as streaming videos, online transactions, communication of large data files, digital TV, fast Internet access, telephony can reach speeds of 10Mbps up to 1Gbps. This dissertation considered a marketing analysis for the implementation of FTTH technology using the method SWOT (Strengths, Weaknesses, Opportunities and Threats). We also consider the basic concepts of value, cost and price in order to better understand when it becomes an opportunity or threat. Thus, the analysis was composed by four dimensions: strengths, weaknesses, opportunities and threats. The strengths and weaknesses are related with internal factors that influence the analysis (human resources, organizational and physical) and opportunities and threats considered external factors (customers, market, environment, competitors, substitutes, suppliers, new entrants in the market and buyers). For each SWOT dimension were defined indicators (quantitative and qualitative) to be complete if the strengths and opportunities are greater than the weaknesses and threats. We could verify that on the internal factors (strengths and weaknesses) companies in general are good, with trained and qualified employees to act their role, they have research centers to provide solutions compatible with the market, cost and quality required and an appropriate organizational structure to absorb new technology. As a concern, even though the infrastructure networks index in optical fiber has grown, we need to expand it to meet the projected future needs for broadband. As to external factors (opportunities and threats), we identified a trend of increasing number of Internet users with access from home, users have the most a family income above 20 minimum income (brazilian metrics of income), provision of the Brazilian government to encourage growth the use of broadband, stable prices of existing products but when compared with other countries, they are high and did not find potential for new entrants in this market. Furthermore, some inhibitors, such as high cost, low quality of services, need for launching applications with new features, current infrastructure requires expansion beyond the need for strong management of suppliers, as are many. Thus it appears that there are good opportunities and forces to FTTH-based services and believe that FTTH technology is very promising for the future of broadband if they are changed some settings to lower product prices and increase the portfolio of services offered to generate greater demand. We also verify that the largest Telephone Operators are launching products based on this technology, such as Telefonica and BrT. / A fibra ?ptica ? um meio de transmiss?o que tem sido utilizado para viabilizar produtos que necessitam de alta largura de banda, como o sistema telef?nico, videoconfer?ncia, redes locais (LANs), downloads de arquivos grandes etc. No Brasil, constatamos um aumento do n?mero de redes em fibra ?ptica. Isto vem ratificar suas vantagens em rela??o ao cabo met?lico (imunidade a interfer?ncias eletromagn?ticas, capacidade de transporte de alto volume de informa??o, mat?ria prima abundante, pre?o em decl?nio etc.), al?m do aparecimento de novos servi?os em banda larga. O FTTH (Fiber-to-the- Home) ? uma tecnologia que possibilita acessos a banda larga atrav?s de conex?es 100% em fibras ?pticas nas resid?ncias, fornecendo servi?os que, de uma forma geral, requerem altas taxas de velocidades, como streaming v?deos, transa??es online, comunica??o de dados de grandes arquivos, TV digital, acesso r?pido ? Internet, telefonia com velocidades de 10Mbps a 1Gbps. Esta disserta??o realizou uma an?lise mercadol?gica para a implementa??o da tecnologia FTTH atrav?s da aplica??o do m?todo SWOT (Strengths, Weaknesses, Opportunities, Threats). Foram considerados os conceitos b?sicos sobre valor, custo e pre?o a fim de se entender quando ele se torna uma oportunidade ou amea?a. Desta forma, a an?lise considerou quatro dimens?es: for?as, fraquezas, oportunidades e amea?as. As for?as e fraquezas foram vistas como fatores internos (recursos humanos, organizacionais e f?sicos) que influenciam a an?lise. As oportunidades e amea?as foram vistas como fatores externos (clientes, mercado, ambiente, concorrentes, produtos substitutos, fornecedores, empresas estrangeiras prestadoras de servi?os rec?m chegada ao mercado e compradores). Para cada dimens?o foram definidos indicadores (quantitativos e qualitativos) a fim de podemos concluir se as for?as e oportunidades s?o maiores que as fraquezas e amea?as. Foi poss?vel constatar que, quanto aos fatores internos (for?as e fraquezas) as empresas de uma forma geral est?o bem: t?m funcion?rios treinados e capacitados a desempenharem o seu papel, centros de pesquisas para prover solu??es compat?veis com o mercado, custo e qualidade necess?rios, al?m de uma estrutura organizacional adequada para absorver a nova tecnologia. Embora o ?ndice de infraestrutura de redes em fibra ?ptica tenha crescido, parece necess?rio expandir para que possamos atender as necessidades futuras projetadas para banda larga. Quanto aos fatores externos (oportunidades e amea?as) identificou-se que a quantidade de usu?rios de internet com acesso a partir das resid?ncias tende a crescer, que os usu?rios possuem na sua maioria uma renda familiar acima de 20 sal?rios m?nimos, que o governo brasileiro se disp?e a incentivar o crescimento do uso da banda larga, que os produtos existentes t?m pre?os est?veis por?m quando comparados aos de outros pa?ses, eles s?o altos e que n?o encontramos potenciais empresas estrangeiras prestadoras de servi?os de Telecomunica??o para este mercado. Os inibidores encontrados (pre?o alto, baixa qualidade dos servi?os, necessidade de lan?amentos de aplicativos com novas funcionalidades, infraestrutura atual com necessidade de expans?o, necessidade de forte gest?o de fornecedores que s?o de grande n?mero) n?o anulam oportunidades e for?as para servi?os baseados em FTTH . Pode-se constatar que a tecnologia FTTH ? muito promissora para o futuro de banda larga se houver altera??o de algumas configura??es de produtos para baixar pre?os e aumentar o portf?lio de servi?os oferecidos para gerar maior demanda. Pode-se identificar tamb?m que as maiores Operadoras est?o lan?ando produtos baseados nesta tecnologia,como a Telef?nica e BrT.