The purpose of this research is to examine the diversity and representation of models of color in ELLE US’ 2017 fashion editorials. As the purpose is twofold, so is the methodological approach, which looks at the material through both a quantitative content analysis and a qualitative visual analysis. Theoretically, the analyses are grounded in postcolonialism, representation and the concept of new racism. To discuss medias’ influence on audiences, the theory also presents related research on this subject. Illustrating a statistical lack of diversity, as well as tendencies of stereotypical representations, the research indicates a postcolonial discourse in ELLE’s content – results that are problematic both in relation to racial equality and to the socially constructed beauty-ideals that ELLE takes part in creating.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-22734 |
| Date | January 2018 |
| Creators | Lehwald, Lise Charlotte |
| Publisher | Malmö universitet, Fakulteten för kultur och samhälle (KS), Malmö universitet/Kultur och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf, application/pdf |
| Rights | info:eu-repo/semantics/openAccess, info:eu-repo/semantics/openAccess |
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