Abstract
Taiwan Synthetic Resin industry filed, undergoing fifty hard years, this is a mature industry and most of companies have been built up a certain scale of production. Since 1997 the China government combined economic reform with open policy to create a rapid economy growth. With the appeal of market superiority rising and low production cost, truly attracts many inverters enter the target market. Under such strong market competitive, some of Taiwan Synthetic Resin companies have successfully transferred into a high-tech industrial territory, some of companies were standing on their original basis to improve its competition ability. Hence, there is obviously difference of the final business performance in between them.
This thesis is based on the case study for Q company, engaged in manufacturing Synthetic Resin related products. The research methodologies take various theoretical analyses such as the ¡§Value Chain¡¨ model of Michael Porter and ¡§Strategic Alliance¡¨ to investigate the business strategy of those listed companies and OTC of Taiwan Synthetic Resin industry. Hope this research should provide useful information about the related strategic usage and future development of the Synthetic Resin industry.
The key points of finding in this study may be summarized as under:
1) The technical resource of Taiwan Synthetic Resin industry is mainly demanded on technical alliance and the R&D capability is still under developing.
2) The rapid economic growth and development of the Mainland China caused more difficult environment for Taiwan company future development in the business transformation strategy.
3) The enterprise resource is key success factor in achieving competitive advantages in operation, technology and marketing in the industry field.
Key words: Synthetic Resin¡BValue Chain¡BStrategic Alliance¡BBusiness transformation
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0824106-170204 |
| Date | 24 August 2006 |
| Creators | Chiu, Nu-Chu |
| Contributors | Ming-rea Kao, Iuan-yuan Lu, David Shyu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0824106-170204 |
| Rights | campus_withheld, Copyright information available at source archive |
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