Taiwanese Enterprises gradually become internationalized and invest foreign markets. The thinking of business global operation is no longer on one country, but on multi-nations. Companies may have different factors of the motivation and background to foreign direct investment in different countries. Each country¡¦s culture and business environment has its uniqueness. Another reason of global industries changing is that the developing countries in the past have become new economic systems. Mostly new economic governments adopt open economic policies and encourage foreign investment. Therefore, these new economic countries are often taken into account by foreign direct investment.
The purpose of this study is discussed how Taiwanese enterprises determine their entry mode in India market. This study is built the framework under three dimensions which are environment, strategy and resource. For the moment, there are around 28 Taiwanese enterprises have invested in India market. This study is analyzed Taiwanese cases by questionnaire survey, telephone and in-person interviews to understand the import factors of entry modes in India market for Taiwanese enterprises. Research data analysis is strengthened by qualitative discussion and enhanced research reliabilities through both case studies and questionnaire surveys. The question items and study framework are designed from the cases of Taiwanese enterprises and industrial experts¡¦ opinions.
It is found in this study that Taiwanese enterprises tend to adopt greenfield strategy as entry mode to India market from the perspectives of environment, strategy, and resource. However, if the purpose of foreign investment of Taiwanese companies is to get the local market, they will tend to adopt joint-venture as entry mode. Finally, the study is to explore entry mode in India market for Taiwanese enterprises based on the strategic perspectives to have an integrated analysis. This makes contributions to who are willing to invest in India market.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0727108-151701 |
| Date | 27 July 2008 |
| Creators | Hsu, Chin-Fu |
| Contributors | Jen-Jsung Huang, Chang-yung Liu, Chin-Tarn Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727108-151701 |
| Rights | restricted, Copyright information available at source archive |
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