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Previous issue date: 2014-01-15 / This dissertation has as its theme the second screen experience, i.e. the audience s habit of watching television connected to the internet in a navigation oriented by the TV content. The overall objective is to analyze whether the practice of second screen reinforces the value of the schedule, the TV stream, the live programming, and especially the social bond among viewers. Twitter s trend topics during television prime time were adopted as the research object and integrate the corpus of this study. The material was explored based on the content analysis systematized by Bardin (1977). The theoretical framework has concepts of Wolton (1996), Fechine (2008), Cannito (2010), Jenkins (2008), Castells (2009), Bola?o (2007), Recuero (2009) and Prouxl and Shepatin (2012), among others. It was concluded that second screen offers the audience a more complex experience, intensifies the social bond which becomes no longer invisible and silent and reinforces the value of the broadcast programming. / Esta disserta??o tem como tema a experi?ncia da segunda tela, ou seja, o h?bito da audi?ncia de assistir televis?o conectada ? internet numa navega??o orientada pelo conte?do da TV. O objetivo geral ? analisar se a pr?tica da segunda tela refor?a o valor da grade, do fluxo televisivo, da programa??o ao vivo e, principalmente, do la?o social entre os telespectadores. Adotados como objeto de pesquisa, os assuntos mais comentados do Twitter durante o hor?rio nobre da televis?o integram o corpus deste estudo. O material foi explorado a partir da an?lise de conte?do sistematizada por Bardin (1977). Na fundamenta??o te?rica deste trabalho, foram utilizados, entre outros, os conceitos de Wolton (1996), Fechine (2008), Cannito (2010), Jenkins (2008), Castells (2009), Bola?o (2007), Recuero (2009) e Proulx e Shepatin (2012). Conclui-se que a segunda tela oferece uma experi?ncia mais complexa ? audi?ncia, intensifica o la?o social que deixa de ser invis?vel e silencioso e refor?a o valor da grade de programa??o.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4556 |
| Date | 15 January 2014 |
| Creators | Canatta, F?bio |
| Contributors | Haussen, Doris Fagundes |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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