<p>The market is flooded with new concepts, some of them are working better than others. The</p><p>concept conciergeries is a relatively new concept on the European market, which is well</p><p>known on the US one. However, entering a new market with a new concept is not always easy</p><p>as there are some factors to be considered by the company.</p><p>The objective of this thesis is to provide the reader with a theoretical part, which is led by our</p><p>defined model in the introduction. In the empirical part the gathered information is presented</p><p>in order to compare the theory and the data gathered in the analysis. Furthermore the aim of</p><p>this thesis is to prove if a particular market – namely Sweden – is ready for introducing such a</p><p>concept. During the survey, the Swedish market and the Swedes has been regarded in more</p><p>detail to compare it with the pioneer (US) and the given market (France). To confirm/not</p><p>confirm the first statement, the authors made an interview with one potential customer in</p><p>Sweden. In the end a conclusion and some recommendations are given to the reader.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-1602 |
| Date | January 2008 |
| Creators | Burnon, Damien, Huber, Roswitha |
| Publisher | Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET), Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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