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The relationship between media spend and business cycles

Research report presented to the Unisa School of Business Leadership / The results of the study show that as posited in the research statement, media spend is positive in relation to both the direct and indirect business cycles variables. This pattern of increased media spend is only maintained during the up-phases of the business cycle, but tends to level off during the down-phases.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/3990
Date05 1900
CreatorsDesai-Gossel, Yolande Angeline
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeResearch Report
RelationMBA Research Report;

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