The main aim of this diploma thesis is to suggest the appropriate communication strategy of selected municipality, in this case the municipality of Jaroměřice nad Rokytnou. The theoretical part defines the basic concepts in the field of communication and communication strategy. The practical part consists of the analysis of the contemporary status of the communication strategy of the selected municipality. This analysis describes the municipality and analyses the ways of the municipal communication with the target groups and means of the communication used to do so. The second part of the practical part is a survey focused on the citizens´ contentment with the municipal communication. The survey is subdivided into the five component aims. Based on the analysis of the communication strategy and the survey, the complex communication strategy of the municipality Jaroměřice nad Rokytnou is formulated. It consists of a SWOT analysis, proposal of the communication strategy and its realization.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201588 |
| Date | January 2014 |
| Creators | Králová, Lucie |
| Contributors | Krbová, Jana, Musil, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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