Who is 'the public'? The case of the EU's Public Diplomacy in the Eastern Partnership Master's Thesis - Kristin Aldag - Charles University, June 2021 Abstract For states and other international actors such as the European Union, public diplomacy is an important tool to achieve their political and economic interests abroad by communi- cating directly with foreign audiences. While the existing body of academic literature on pub- lic diplomacy is rich, few authors have thus far addressed the question of who actually consti- tutes the public, and which specific target groups can be distinguished. Using the EU PD prac- tices in the Eastern Partnership (EaP) from 2010-2020 as a case study, this thesis will thus attempt to fill this gap and contribute to the academic literature in the field by offering an overview of the various target groups within the European Union's public diplomacy. In a thorough content analysis of relevant primary sources, the thesis focuses on the policy objec- tives and practices of the European Union's outreach to different groups and audiences in the EaP region. The third chapter presents the results of this comprehensive research, which has shown that several distinct groups within the general public in the EaP can be identified, among them young people, media professional and...

<p>Abstract</p><p>Title: Brand communication – An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation – En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)</p><p>Number of pages: 53 (55 including enclosures)</p><p>Author: Johan Larsson</p><p>Tutor: Göran Svensson</p><p>Course: Media and Communications Studies C</p><p>Period: Second term / autumn 2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective. The clothing companies are compared and analyzed thru a perspective of an advertising agency.</p><p>Material/method: This essay uses two case studies with qualitative research interviews as methods. The material is combined by three interviews, one with Borka, one with BayIcon and one with WJOS.</p><p>Main result: Borka uses newspaper adverts, fairs and sponsoring as their mixture of mediums. BayIcon uses web pages, events and sponsoring. The events, fairs and sponsoring are arranged under the definition arrangements and it is the richest form of communication because it gives the opportunity of a dialog. The dialog is a good way to get in touch with the customers. Both Borka and BayIcon use a strategic way of working with communication, which emphasizes that communication is created in a dialog between the customer and the company. The biggest difference between WJOS and Borka and BayIcon is that the clothing companies work more with what they think is right and less with strategies.</p><p>Keywords: brand, communication, target groups, events, strategic communication, dialog, advertising.</p>

<p>The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose is to analyze and explain the impact of implementing a channel extension strategy using social communication channels through an empirical study.</p>

Abstract Title: Brand communication – An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation – En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS) Number of pages: 53 (55 including enclosures) Author: Johan Larsson Tutor: Göran Svensson Course: Media and Communications Studies C Period: Second term / autumn 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective. The clothing companies are compared and analyzed thru a perspective of an advertising agency. Material/method: This essay uses two case studies with qualitative research interviews as methods. The material is combined by three interviews, one with Borka, one with BayIcon and one with WJOS. Main result: Borka uses newspaper adverts, fairs and sponsoring as their mixture of mediums. BayIcon uses web pages, events and sponsoring. The events, fairs and sponsoring are arranged under the definition arrangements and it is the richest form of communication because it gives the opportunity of a dialog. The dialog is a good way to get in touch with the customers. Both Borka and BayIcon use a strategic way of working with communication, which emphasizes that communication is created in a dialog between the customer and the company. The biggest difference between WJOS and Borka and BayIcon is that the clothing companies work more with what they think is right and less with strategies. Keywords: brand, communication, target groups, events, strategic communication, dialog, advertising.

No description available.

Vi har genomfört en kvalitativ studie med en hermeneutisk och fenomenologisk utgångspunkt. Vi har använt oss av halvstrukturerade kvalitativa intervjuer då vi samlat in data. Grunden för studiens teoretiska ram utgår ifrån Mays och Marcuses förklaringar av kreativiteten och skapandet som en allmänmänsklig, meningsskapande och transcendent praktik. Vi har intervjuat personal på tre olika, icke behandlande, institutioner för vuxna. Institutionerna vänder sig till våldsutsatta kvinnor, bostadslösa kvinnor och vuxna människor med psykisk ohälsa. Studiens syfte var att undersöka hur personalen på institutionerna i fråga definierar kreativitet och skapande, vilka risker och möjligheter dessa aktiviteter innebär för verksamheternas brukare, och om aktiviteterna möjliggör empowerment för brukarna. Vi har även undersökt vilken socialpolitisk innebörd kreativiteten har för både brukare och personal. Studiens resultat och analys visar att kreativitet och skapande ger brukarna i verksamheterna en rad möjligheter. Kreativiteten och skapandet ger möjlighet till gemenskap, kunskap och bekräftelse, en paus från omvärlden, bearbetning och till viss mån även empowerment. De kreativa och skapande verksamheterna leder framförallt till den socialpolitiska konsekvensen som innebär att institutionerna befrias från hierarkier. Verksamheterna erbjuder brukarna värdiga och jämlika skyddande zoner, där personalen i sin tur kan lägga ifrån sig repressiv makt, regelverk och stela yrkesroller. Däremot leder inte verksamheterna till samhällelig förändring för målgrupperna i fråga utanför institutionerna. / We have written a qualitative study with a phenomenological and a hermeneutical approach. We have collected data using semi-structured interviews. The basis of the study's theoretical framework is based on May's and Marcuse's explanation of art and creativity as a general human, meaningful and transcendent practice. We interviewed staff at three non-therapeutic institutions for women suffering from domestic violence, psychiatric vulnerable people and homeless women. The study aims to investigate how staff defines art and creativity, the risk and opportunities creative activities means for users and about the activities enables empowerment for users. We also examined the social consequences of art and creativity, for both users and staff. The study results and analysis show that art and creativity gives the users a range of possibilities. Art and creativity provides opportunities for fellowship, knowledge and acknowledgment, a break from the outside world, processing and to some extent empowerment. The social policy implications of art and creativity are that they liberate the institutions from hierarchies. The institutions offer users worthy and equal protection zones, were the staff, in turn, can put down repressive power, rules and rigid roles. By contrast, the art and creativity don’t lead to social change for the target groups in question outside the institutions.

The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose is to analyze and explain the impact of implementing a channel extension strategy using social communication channels through an empirical study.

Die vorliegende Dissertation hat die Monitoring und Evaluation (M&E) Komponente von Entwicklungsprojekten zum Schwerpunkt sowie die Partizipation der Zielgruppen des Projekts im M&E Prozess. Die Partizipation der Zielgruppen bei M&E wird in den meisten Fällen zwar geplant aber in der Realität nicht effektiv genug ausgeführt. Dies wird beispielsweise darauf zurückgeführt, dass M&E als eine teure, zeitverschwendende, schwere, Fehler suchende und nur für Fachkräfte gedachte Aufgabe aufgefasst wird. Gleichermaßen wird es hauptsächlich aus Gründen der Rechenschaftspflicht ausgeführt, um eine weitere Finanzierung sicherzustellen und meist geben die Geldgeber anderen Programmen gegenüber M&E den Vorzug, da letzteres als Geld fordernd angesehen wird. Darüber hinaus liegt der Schwerpunkt auf professionellen Evaluatoren, welche wissenschaftliche Sorgfalt im Prozess anzuwenden haben, falls Laien das M&E durchführen. Daher ist die Partizipation der Zielgruppen an M&E limitiert. Die empirischen Forschungsarbeiten wurden innerhalb der RH-OBA und der APHIA II Projekte in Kenia durchgeführt. Die M&E Mitarbeiter beider Organisationen wurden interviewt und den Nutznießern des Projektes wurden Fragebögen ausgehändigt. Die Nutznießer von APHIA II Projekte (FAIR) führten gleichermaßen M&E Aktivitäten durch, was der Herangehensweise mittels Peer Education, welche in dem Projekt verwendet wurde, zu verdanken ist. Die Zielgruppen zeigten Bereitschaft, bei M&E zu partizipieren und wiesen die Motivation auf, den Prozess fortzuführen. Sie waren in viele Aspekte des M&E involviert, jedoch bestand die Notwendigkeit, ihnen zu helfen, ihre M&E Aufgaben auf eine geplante und systematische Art und Weise durchzuführen. Hierdurch wurde es ihnen ermöglicht, ihre Partizipation im M&E zu überwachen sowie das Projekt besser zu verstehen und imstande zu sein, Projekt-Aktivitäten einzuschätzen. Ihre Ausbildung wurde als ein Weg identifiziert, sie mit dem relevanten Wissen und den einschlägigen Fertigkeiten auszustatten. Auf der Grundlage der Ergebnisse der Forschungsarbeiten wurde für die Zielgruppe von APHIA II / FAIR die „Participatory M&E LIGHT© Assessment Checklist“ für Projekt-Zielgruppen entwickelt und Instruktionen, wie diese verwendet werden kann, damit die Zielgruppe ihre M&E-Aktivitäten auf eine partizipatorische Art und Weise planen und durchführen kann und damit sie ihre Partizipation im Prozess überwachen kann.

The purpose of this study is to conduct a historical survey of two swedish tour operators and how they arrange a charter destination for different target groups. The purpose is also to review the material from a gender perspective, starting in the 1950s up until today. The study has been based on a qualitative research approach where text and image analysis was applied as the primary method, which was also supplemented by two interviews. The empirical material has mainly been taken from archives and consisted of travel catalogs issued by swedish tour operators Ving and Fritidsresor. Previous research related to the research field as well as theoretical references on visual communication, gender studies, target groups and semiotics have been used as aid to review and analyze the empirical material. The results show that there were different gestures of men and women and what has historically been considered masculine and feminine. The target groups were initially couples but eventually extended to young people and families with children. / Denna studie har som syfte att göra en historisk undersökning om två svenska researrangörer och hur de framställt en charterdestination gentemot olika målgrupper samt granska materialet ur ett genusperspektiv från 1950-talet och fram till nu. Undersökningen har utgått ifrån en kvalitativ ansats där text- och bildanalys tillämpats som den primära metoden vilket även kompletterats med två intervjuer. Det empiriska materialet har framförallt hämtats från arkiv och bestått av resekataloger. Tidigare forskning relaterat till ämnet samt teoretiska utgångspunkter om visuell kommunikation, genus, målgrupper och semiotik har använts som hjälpmedel för att granska och analysera det empiriska materialet. Resultatet visar på att det funnits olika gestaltningar av män och kvinnor och vad som anses som manligt och kvinnligt historiskt sett. Målgruppen var till en början framförallt par men utökades så småningom även till ungdomar och barnfamiljer.

The main aim of this diploma thesis is to suggest the appropriate communication strategy of selected municipality, in this case the municipality of Jaroměřice nad Rokytnou. The theoretical part defines the basic concepts in the field of communication and communication strategy. The practical part consists of the analysis of the contemporary status of the communication strategy of the selected municipality. This analysis describes the municipality and analyses the ways of the municipal communication with the target groups and means of the communication used to do so. The second part of the practical part is a survey focused on the citizens´ contentment with the municipal communication. The survey is subdivided into the five component aims. Based on the analysis of the communication strategy and the survey, the complex communication strategy of the municipality Jaroměřice nad Rokytnou is formulated. It consists of a SWOT analysis, proposal of the communication strategy and its realization.