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The match between the consumer needs of pop music and the product attributes of records affect consumer satisfaction.

This research aims to investigate three issues :(1) how the consumer needs of pop music and the product attributes of records affect consumer satisfaction, (2) this research also focuses on how the match between the consumer needs of pop music and the product attributes of records affect consumer satisfaction, and (3) how the consumer satisfaction contributes to the repurchase intention is also discussed.
Our study shows that listening to music, acquiring the information about music and adoring idols are main consumer needs. When the CD products satisfy these consumer needs, the consumer satisfaction will be high. In addition, consumers identify three major product attributes: function, idolatry and fashion. The interaction between listening to music, acquiring music information and functional attributes will affect consumer satisfaction positively. Similarly, the interaction between the idolatry and symbol of idol will affect consumer satisfaction positively.
Consumer satisfaction has also been found to affect the repurchase intention. Compare to consumer needs, the perceived value of CDs has a stronger effect on consumer satisfaction. Therefore, if business models may need to be developed to reform the compact discs industry.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0629109-133949
Date29 June 2009
CreatorsChen, Wen-chun
ContributorsMin-Hsin Huang, Ting-Peng Liang, Ching-ning Wang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0629109-133949
Rightscampus_withheld, Copyright information available at source archive

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