Thesis (MBA)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: Technology itself does not currently offer a competitive advantage in this era of
technological development. Innovative utilisation and application of technology does,
however offer temporary competitive advantages. This innovative utilisation and
application of technology is dependant on the creativity and innovation of the
entrepreneur.
CaliWatch™ makes use of existing technology namely cellular technology, watch
technology and medical monitoring technology. The unique application of these
technologies gives CaliWatch™competitive advantage in the market. The innovation
does not only apply to the technology, but also to strategy and marketing to keep this
competitive advantage in the market.
This study analyses the different technologies and industries, identifying potential
target markets and give projected financial information. / AFRIKAANSE OPSOMMING: Tegnologie op sigself bied tans nie meer mededingende voordele in die era van
tegnologiese ontwikkeling nie. Innoverende gebruik en toepassing van tegnologie
bied wel tydelike mededingende voordele. Hierdie innoverende toepassing en
gebruik berus op die kreatiwiteit en innovasie van die entrepreneur.
CaliWatch TM maak gebruik van bestaande tegnologieë, naamlik sellulêre tegnologie,
horlosie tegnologie, en mediese monitering tegnologie. Die unieke toepassing van
hierdie tegnologieë bied CaliWatchTM mededingende voordeel in die mark. Die
innovasie berus nie slegs by die toepassing van tegnologie nie, maar, om die
mededinginde voordeel te behou, ook by die strategiese beplanning en bemarking.
Hierdie studie ontleed die verskillende tegnologieë en industrieë, identifiseer
potentiele teikenmarkte, en maak geprojekteerde finansiële vooruitskouinge.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/51922 |
| Date | 12 1900 |
| Creators | Snyman, Christoffel de Wet |
| Contributors | Venter, J., Stellenbosch University. Faculty of Economic & Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | Unknown |
| Type | Thesis |
| Format | 155 p. : ill. |
| Rights | Stellenbosch University |
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