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The strategic positioning of the new technology-based firm¡Xusing the capacitive touch screens industry as research case

Abstract
By the advantage of technology innovation, the New Technology-Based Firms can not only win the competitive advantage but also make a great contribution to the national economic growth. (Rickne & Jacobsson,1996¡FAutio & Yli-Renko,1998¡FAcs,1999¡FFontes & Coombs,2001)¡C
The technology of touch screens originated in military use, but it has been extensively applied to consumer, commercial, and public products. Among the touch screens, the capacitive touch screens are the best and the most expensive product. There used to be a single producer in the industry. But now, there is another company with the key manufacture technology and this company is also our study case.
This study used the descriptive case-study method to analyze the strategic positioning of the New Technology-Based Firm in the industry. This study suggests the ¡§Focus Strategy¡¨ to be the strategic positioning of the new technology-based Firm in the capacitive touch screens industry, including the ¡§Cost Focus Strategy¡¨ for the cost advantage of customizing sizes and the ¡§Focus Differentiation Strategy¡¨ for the customization policy.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0812105-143603
Date12 August 2005
CreatorsKuo, Kuang-Liao
ContributorsBih-Shiaw Jaw, Ming-rea Kao, I-heng Chen, Liang-Chih Huang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0812105-143603
Rightsunrestricted, Copyright information available at source archive

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