Denna uppsats visar, med en kvantitativ undersökningsmetod, hur försäljningen hos Telenor Sveriges butiker påverkades beroende på om butikerna var placerade i kluster eller inte, i gatuläge eller gallerior, samt med hänsyn till vilka konkurrenter som fanns i närheten. Studiens slutsats tyder överlag på att det, för försäljningen, var bäst att finnas i ett kluster, helst i kombination med en butiksplacering i en galleria. / With a quantitative method, this study shows how Telenor Sweden’s selling of mobile phone subscriptions tended to be affected by the locations of their stores. Whether the stores were placed in clusters or not and whether they were placed in street locations or in shopping malls were considered. Consideration was also taken to which competitors in the same business that was located nearby the stores, to examine if they had an effect on the selling. The conclusion of the study indicates that, with respect to the selling, it was best to have a store in a cluster and preferably in a cluster in a shopping mall.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-17334 |
| Date | January 2012 |
| Creators | Leinestrand, Martin |
| Publisher | Södertörns högskola, Institutionen för ekonomi och företagande |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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