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Television advertising and children :: processes and effects of a proposed model of the child-parent purchasing process.

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Identiferoai:union.ndltd.org:UMASS/oai:scholarworks.umass.edu:theses-4725
Date01 January 1973
CreatorsGodowsky, Barry Martin
PublisherScholarWorks@UMass Amherst
Source SetsUniversity of Massachusetts, Amherst
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceMasters Theses 1911 - February 2014

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