Ng Yuen Shan, Sandra, Wong Cho Fai, James. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves [75]-[77] / acknowledgement --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / CHAPTER / Chapter I. --- INTRODUCTION / Background --- p.1 / Objectives of the Study --- p.2 / Research Methodology --- p.4 / Literature Review --- p.4 / Interview --- p.4 / Mail Survey --- p.4 / Chapter II. --- HONG KONG CLOTHING INDUSTRY / History --- p.6 / Current Role --- p.7 / Export Trends --- p.11 / By Value --- p.11 / By Market --- p.12 / By Type of Material --- p.13 / By Kind of Wear --- p.14 / By Category --- p.14 / Quota Restrictions --- p.15 / Chapter III. --- RESPONDING COMPANY PROFILE / By Company Characteristic --- p.20 / By Company Type --- p.20 / By Year of Establishment --- p.21 / By Employment Size --- p.22 / By Annual Sales Volume --- p.23 / By Clothing Category --- p.24 / By Market --- p.26 / Chapter IV. --- ANALYSIS AND DISCUSSION OF EXISTING STRATEGIES / Strategy One: Establishing Foreign Subsidiaries --- p.28 / Strategy Two: Improving Design and Materials --- p.34 / Strategy Three: Upgrading Production Facilities --- p.41 / The Three Emerging Strategies by Company Scale --- p.43 / Chapter V. --- ANALYSIS AND DISCUSSION OF FUTURE GROWTH / Diversification --- p.48 / Manufacturers' and Traders' Opinions of Future Growth --- p.51 / Chapter VI. --- CONCLUSION --- p.54 / APPENDIX / BIBLIOGRAPHY
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318509 |
| Date | January 1990 |
| Contributors | Ng, Yuen Shan., Wong, Cho Fai., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 57, [20] leaves ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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