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Developing a responsive mobile-first design guide for e-commerce with the users in focus

Mobile e-commerce is an increasing trend. Still, many sales sites are not adapted to mobile interfaces. Important factors in the design of successful e-commerce applications are trust, high quality graphics, and easy navigation. However, a typical design approach is to strip down functionality and this can have a negative impact on the user experience. The goal of this thesis was to create a style guide that can be used to develop responsive e-commerce sites through a mobile first implementation strategy. A style guide was created by applying modern design theory and by investigating existing e-commerce solutions. Moreover, a prototype of an e- commerce solution was developed using the style guide. This prototype was evaluated by an expert group of usability professionals. The study indicates that the style guide is a useful and effective tool in the design and development of e-commerce systems. We conclude that a mobile first strategy needs to be combined with subsequent traditional desktop design.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-112458
Date January 2014
CreatorsAktan, Mathias, Wirén-Hallqvist, Ulf
PublisherLinköpings universitet, Institutionen för datavetenskap, Linköpings universitet, Tekniska högskolan, Linköpings universitet, Institutionen för datavetenskap, Linköpings universitet, Tekniska högskolan
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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