The diploma thesis deals with the issue of product placement and its legal aspects in the Czech republic. It analyses all the legal regulations, which strike upon product placement. The thesis also contains real law cases and two examples of contracts in this field. The author presents her own proposals and recommendations of how should product placement be regulated.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4267 |
| Date | January 2007 |
| Creators | Antonova, Antonina |
| Contributors | Boháček, Martin, Winter, Filip |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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