The impact of artificial intelligence (AI) on the media industry is examined in this thesis study. A full understanding of the effects of AI integration in many dimensions of the media landscape is provided through a methodical review of the literature that highlights key themes and ideas. The study examines labour dynamics, historical evolution, content generation and curation, media distribution and consumption, advertising and marketing strategies, the theoretical foundations of AI in the media sector, and ethical concerns. The study shows how AI has changed the media industry by making automated data analysis possible, enhancing content creation and curation, personalising user experiences, maximising advertising techniques, altering workforce dynamics, and creating substantial ethical issues. While efficiency, customisation, and creativity are advantages of AI, privacy issues, job displacement, and algorithmic bias all require careful study. The results highlight the need for moral guidelines, skill-updating techniques, and ethical AI practises. The effort contributes to the corpus of existing knowledge and shapes the course that AI will take in the media industry by flagging research gaps, methodological developments, and policy implications.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-516624 |
| Date | January 2023 |
| Creators | Khan, Muhammad Hashim |
| Publisher | Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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