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"Puny human!!! Will you worship me?" : En multimodal analys av den interaktiva filmen Bandersnatch / "Puny human!!! Will you worship me?" : A multimodal analysis of the interactive movie Bandersnatch

The purpose of this thesis was to analyse the interactive movie Bandersnatch, which is part of the media critical series Black Mirror. The main questions were focused on what Bandersnatch communicate about the power relationship between media and audience, the function of the interactive aspect, and media criticism. A multimodal method and film analysis were used to investigate this. The analysis and discussion were based on several media and communication theories regarding hegemony, mediatization and media criticism. The result showed that Bandersnatch communicate that the audience, and members of a mediatized society, are controlled by the media and the government and therefore does not have free will. This hegemony is upheld by the media that is used to create a false consciousness amongst the public. The interactive aspect of Bandersnatch reinforces this message. Although this is heavily communicated within the film, Black Mirror is not seeking actual reform of the hegemony which leaves the media criticism questionable. / <p>Mats Hyvönen är examinator för den aktuella uppsatsen medan Per Vesterlund är examinator för hela kursen.</p>

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hig-29983
Date January 2019
CreatorsSundman, Hanna, Petrusson, Emelie
PublisherHögskolan i Gävle, Media- och kommunikationsvetenskap, Högskolan i Gävle, Media- och kommunikationsvetenskap
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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