Thesis (MBA)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: Safety Transport Mirrors is a vehicle component manufacturer. The company is situated in
Atlantis on the West Coast of South Africa. It manufactures rear view mirrors for the seven
vehicle manufacturers in South Africa.
The effect of the weakening Rand, low productivity ratios, the lowering of import duties and
active union activities are some of the factors and causes, which decreases the profit margins
and in some instances resulted in Safety Transport Mirrors not being competitive in the local
market. The company has a vague vision and mission, and the personnel are not always aware
of the internal problems that could have been prevented. There is no structured strategic plan
that can be followed to ensure that requirements are adhered to. Therefore, crisis management
is part of daily management. The opportunity existed to change and improve on the existing
ideas and plans, which could improve the effectiveness of the company.
This study project is aimed at using analytical tools to analyse the external and internal
environment of the industry as well as the company. Using a situation analysis and the
information gathered, a strategic plan will be developed, which will indicate the steps to be
used to enable Safety Transport Mirrors to become a competitive and effective organisation.
Furthermore, an attempt will be made to make a paradigm shift to management to enable them
to look into the future with a new vision for Safety Transport Mirrors. / AFRIKAANSE OPSOMMING: Safety Transport Mirrors is 'n motorvoertuigkomponent vervaardigingsmaatskappy wat geleë
is in Atlantis aan die Weskus van Suid Afrika. Die maatskappy vervaardig tru-spieëls vir die
sewe motorvervaardigingsmaatskappye in Suid Afrika.
Lae produktiwiteitsverhoudings, die verswakking van die Rand, die verslapping van
invoertariewe en aktiewe unies in die industrie is van die oorsake en faktore wat aanleiding gee
tot laer winsmarges en in sommige gevalle is Safety Transport Mirrors nie meer kompeterend
in die plaaslike markte nie. Die maatskappy het ook nie 'n duidelike visie en missie nie en
personeel is nie altyd op hoogte van die inherente probleme wat verhoed kon word nie. Daar is
ook nie 'n gestruktureerde strategiese plan wat gevolg kan word om die maatskappy
doeltreffend te bestuur nie, en sodoende word daar daagliks krisis bestuur toegepas. Daar was
dus geleentheid vir verbetering en implimentering van nuwe idees en planne, wat die
maatskappy weer in die regte rigting kan stuur.
Hierdie studie projek sal gebruik maak van verskeie analitiese metodes om die eksterne en
interne omgewing van die industrie asook die maatskappy te ontleed. Situasie analise sal
toegepas word en gepaardgaande met hierdie inligting sal 'n strategiese plan ontwikkel word,
wat die stappe sal aandui wat gevolg moet word om Safety Transport Mirrors in 'n
kompeterende en effektiewe onderneming te verander.
Daar sal ook gepoog word om 'n paradigma verandering onder die bestuur te bewerkstellig,
om sodoende te verseker dat hulle met 'n nuwe visie die toekoms van Safety Transport Mirrors
sal ingaan.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/51682 |
| Date | 03 1900 |
| Creators | Holm, Otto Franz |
| Contributors | Oosthuizen, H., Stellenbosch University. Faculty of Economic & Management Sciences . Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | Unknown |
| Type | Thesis |
| Format | 82 p. |
| Rights | Stellenbosch University |
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