Tourism destinations need to create and sustain competitive advantage in an increasingly complex environment. In an effort to establish a point of differentiation and to enhance competitive advantage, the state of South Australia has incorporated the lifestyle of the desitination as an element of its tourism marketing stratgey. The purpose of this study was to determine what, if any, theoretical and practicle bases may exist to support the viability and utility of a lifestyle tourism strategy for the marketing of a destination. / Thesis (PhD)--University of South Australia, 2007.
| Identifer | oai:union.ndltd.org:ADTP/267132 |
| Creators | Gross, Michael J. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
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