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Tourists' images and ratings of destination attributes : the case of Iceland

Foreign tourists' images and ratings of Iceland before and after a visit to Iceland were investigated. Two self administered questionnaires were used to gather the data. Of 372 tourists, mainly from the USA and Great Britain, answering the first questionnaire 243 answered the follow-up questionnaire. / The tourists come mostly because of the scenery and particular landscape features and there is evidence of further tourist potential having to do with history and perhaps culture and customs. Changes in image during stay were considerable. The image of cost, which is the most negative aspect of the country, worsened, but the image of many landscape attributes improved. The importance of attributes changed in some instances. / The evidence supports the hypothesis that the greater the negative difference between expectation and experience of an destination attribute and the more important the attribute is to the tourists, the likelier they are to become dissatisfied.

Identiferoai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:QMM.56621
Date January 1992
CreatorsThorsteinsson, Jakob
PublisherMcGill University
Source SetsLibrary and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada
LanguageEnglish
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation
Formatapplication/pdf
CoverageMaster of Arts (Department of Geography.)
RightsAll items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated.
Relationalephsysno: 001317785, proquestno: AAIMM80385, Theses scanned by UMI/ProQuest.

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