Analizuoti miesto marketingo bei laisvalaikio truzimo konceptai, išskirti miesto marketingo strateginiai ir taktiniai sprendimai, miesto marketingo planavimas, vartotojų poreikius tenkinantys laisvalaikio turizmo paslaugų teikėjai. Nustatyta marketingo vieta, tenkinant turisto poreikius. Miesto marketingo studijomis daugiausia domisi užsienio mokslininkai, lietuvių mokslininkų patirtis šia tema nepakankama. Tikslas - atlikus miesto marketingo bei laisvalaikio turizmo teorinių aspektų analizę, parengti miesto marketingo, orientuoto į laisvalaikio turizmą, modelį ir patikrinti jį empiriškai. Tyrimo metodai – kokybinis ir kiekybinis, kokybinis – content analizė, kiekybinis – anketinė turistų apklausa. / Concepts of city marketing and leisure tourism, strategical and tactical decisions of city marketing, city marketing planning, different types of leisure tourism organizations arranged by category, marketing place on purpose to satisfy the needs of tourist, were analyzed in theoretical part. These domains are not enough analyzed in theoretical and practical dimension in Lithuania. Scholastic articles are presented by initiative of foreign authors, not Lithuanian. The thesis should be helpful for local governance.The aim. To formulate the model of city marketing, orientated to leisure tourism by theoretical aspects of city marketing and leisure tourism.The methods of research. Quantitative and qualitative methods. Qualitative method – content analysis, quantitative – questionnaire of tourists.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2010~D_20140626_200657-91544 |
| Date | 26 June 2014 |
| Creators | Butkutė, Roberta |
| Contributors | Kuvykaitė, Rita, Vilnius University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Vilnius University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2010~D_20140626_200657-91544 |
| Rights | Unrestricted |
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