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Analysis of interventions in support of small tourism businesses in the Eden District Municipality

Thesis (MPA)--Stellenbosch University, 2013. / ENGLISH ABSTRACT: Macro-economic policy interventions have been driven by the South African national
government in order to create economic and trade opportunities for small businesses
within the first economy. This macro-economic policy intervention of the government
which advocates the active and inclusive participation of small business in the first
economy has set the trajectory for small business development and support by both
provincial and local government. The significant contribution of small businesses
(SBs) to local economic development in the locality of municipalities has thus seen
the prioritizing of small business support and development by local government as a
focal point of municipal Local Economic Development programmes.
However these small businesses are often subject to a myriad of challenges compared
to larger established businesses that fall outside the classifications of small businesses.
These challenges thus make it impossible for SBs to compete with established
businesses and to actively participate in the first economy.
The Eden District Municipality, a renowned and reputable tourism destination, offers
substantial business opportunities that favour small tourism businesses. This is all to
the good, but the question is what programmes are on offer by the Eden District
Municipality that may assist small tourism businesses (STBs) to tap into these
business opportunities. Furthermore, do such programmes address the needs of STBs
to access trade and economic opportunities? In the light of the foregoing, this study
sets out to establish the areas in which STBs require support, to establish the current
level of support received from the Eden District Municipality, as well as the
participation levels of STBs themselves in the development of tourism strategies. This
study investigates the coherence between interventions and support programmes
provided by the Eden District Municipality and seeks to identify the areas in which
small tourism businesses (STBs) require support and assistance. The population sample employed comprises small businesses from a previously
disadvantaged background in the Eden District Municipality. A quantitative research
design was followed and questionnaires were used to elicit responses from STBs
which constitute the primary data to address the research question.
It is anticipated that the findings of this research will assist the Eden District
Municipality with the identification of future required interventions that will augment
accessibility to trade and economic opportunities for STBs. By using the findings of
the study as a yardstick, the Eden District can assess its own efforts and ensure that
programme responses are designed to meet the identified needs of STBs. The findings
highlight an overall need for broader consultation with STBs when support
programmes and interventions are developed, and can be used as a benchmark by
other researchers and local municipalities in the development of support programmes
and interventions for STBs. / AFRIKAANSE OPSOMMING: Makro ekonomiese beleids intredes word deur die nasionale regering bestuur om
sodoende ekonomiese- en handelsgeleenthede vir kleinsakeondernemings binne die
eerste ekonomie te skep. Hierdie makro-ekonomiese beleidsintredess van die Suid-
Afrikaanse regering bevorder die aktiewe en inklusiewe deelname van
kleinsakeondernemings in die eerste ekonomie en stel baan daardeur die weg vir
ontwikkelingsprogramme deur provinsiale en plaaslike regering ter ondersteuning van
hierdie ondernemings. Die noemenswaardige bydrae van kleinsakeondernemings tot
plaaslike ekonomiese ontwikkeling in plaaslike munispaliteite het gelei tot die
prioritisering van ondersteunings- en ontwiklelingsprogramme deur plaaslike regering
as ‘n fokus punt van munisipaliteite se plaaslike ekonomiese
ontwikkelingsprogramme.
Hierdie kleinsakeondernemings word dikwels gekonfronteer deur verskeie
struikelblokke vergeleke met groter gevestigde besighede wat buite die klassifikasie
van klein besighede val. Die struikeblokke maak dit dus onmoontlik vir
kleinsakeondernemings om te kompteer met gevestigde besighede en sukkel om
aktiewe deelname te hê aan die ekonomie.
Die Eden Distriks Munisipaliteit is bekend as ‘n geloofwaardige toerisme bestemming
en bied substansiële besigheidsgeleenthede waarby kleinsake toerisme ondernemings
kan baat. Dit is alles tot voordeel maar watter hulpprogramme bied die Eden
Distriksmunisipaliteit aan klein toerisme sakeondernemings om toegang tot
besigheids geleenthede te verkry. Die vraag is of hierdie programme die behoeftes
van klein toerisme sakeondernemings se behoefte tot toetrede tot ekonomiese
geleenthede bevredig. In die lig hiervan sal hierdie studie die ondersteuningsbehoeftes
van klein toerisme sakeondernemings bepaal, die huidige vlak van ondersteuning
vanaf die Eden Distriks Munisipaliteit vastel, sowel as die deelname van klein
toerisme sakeondernemings in die ontwikkeling van toerisme strategiëe. Hierdie studie ondersoek dus die verband tussen intredes- en
ondersteuningsprogramme wat deur die Eden Distriks munisipaliteit verskaf word en
die gebiede waarop kleinsakeondernemings in toerisme bystand benodig. Daar word
in die vooruitsig gestel dat die bevindinge van hierdie navorsing die Eden Distriks
Munisipaliteit sal help om toekomstige intredes te identifiseer wat toegang tot handel
en ekonomiese geleenthede vir klein toerisme sakeondernemnings sal bevorder. Deur
die bevindinge van die studie te gebruik as ʼn maatstaf kan die Eden Distriks
Munisipaliteit sy eie werk evalueer en gebruik om te verseker dat programme met die
behoeftes van klein toerisme sakeondernemings bevredig. Die bevindinge beklemtoon
‘n behoefte vir brëer konsultasie met klein toerisme sakeondernemings wanneer
programme en intredes ontwikkel word, en kan ook deur ander navorsers en plaaslike
munisipaliteite gebruik word as verwysingsraamwerk in die ontwikkeling van
ondersteuningsprogramme en intredes.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/80378
Date03 1900
CreatorsBiljohn, Mareve
ContributorsAckron, Johan, Stellenbosch University. Faculty of Economic and Management Sciences. School of Public Leadership.
PublisherStellenbosch : Stellenbosch University
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageEnglish
TypeThesis
Formatxvi, 115 p. : ill.
RightsStellenbosch University

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