This Master thesis deals with the film tourism in the Bohemian Paradise. The main part of the Thesis is focused on the analysis of Bohemian Paradise as a place suitable for film tourism and the evaluation of the offer in the field of film tourism. To achieve these goals was used among others SWOT analysis and the method of benchlearning. The result of the Thesis is finding that in the Bohemian Paradise is the potential for the development of film tourism but it is not used to the maximum. Based on the analysis are presented recommendations for the new products of film tourism which could destination management organization offer in its territory.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192858 |
| Date | January 2013 |
| Creators | Talašová, Barbora |
| Contributors | Tittelbachová, Šárka, Hanzlík, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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