The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and evaluate the factors that could impact positively and/or negatively on the image of South Africa as a tourist destination among tourists from China.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uwc/oai:UWC_ETD:http%3A%2F%2Fetd.uwc.ac.za%2Findex.php%3Fmodule%3Detd%26action%3Dviewtitle%26id%3Dinit_2547_1175068011 |
| Date | January 2004 |
| Creators | Yu, Bingyan |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Research Report |
| Format | |
| Coverage | ZA |
| Rights | Copyright: University of the Western Cape |
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