Thesis (MBA (Business Management))--University of Stellenbosch, 2007. / ENGLISH ABSTRACT: The Western Cape tourism industry offers a variety of attractions and has the potential
to grow further in the next couple of years. According to the statistics provided by Cape
Town Routes Unlimited (CTRU) the province is among the three provinces that received
the highest number of tourists in the last few years. The critical challenge that the
province now needs to look at, is the participation of previously disadvantaged
individuals in the mainstream tourism industry. Tourism stakeholders see Black
Economic Empowerment (BEE) as an important vehicle for transformation. Although little
progress has been made so far, there is a will among all stakeholders to transform the
tourism industry.
Some of the key challenges raised by the study on the efforts towards greater BEE
were lack of finance for BEE businesses, access to the market and lack of skills.
Professionalism and good quality service of international standards was also seen to be
very important by respondents.
The report also looks at two successful deals that were brokered in the tourism industry,
namely one by Sun International and the other, the merger between Grass Route Tours
and African Eagle Day Tours.
In the fieldwork twenty businesses were interviewed, ranging from accommodation and
tour operator to restaurants. This was not a random sample, but rather an attempt to
target those that were part of the database of Cape Town Routes Unlimited (CTRU).
The research tool used by the author of this report was a qualitative and quantitative
structured questionnaire.
The responses shed further light on some of the Black Economic Empowerment
challenges faced by the Western Cape tourism industry. These results will supplement
information already available to Cape Town Routes Unlimited. Eventually the findings
will be tabled and recommended to relevant stakeholders for action. / AFRIKAANSE OPSOMMING: Die Weskaapse toerismebedryf bied ‘n verskeidenheid aantreklikhede en het die
potensiaal om te groei oor die volgende paar jaar. Cape Town Routes Unlimited
(CTRU) statistieke toon dat die Weskaap een van die drie provinsies landwyd is wat die
meeste toeriste groei oor die laaste paar jaar getoon het. Die Weskaap se grootste
uitdaging is nou om meer geleenthede in die hoofstroom van die bedryf te bied aan die
voorheen onderdrukte individuë. Oor die algemeen beskou belangegrope in die bedryf
die BEE as ‘n belangrike middel tot transformasie. Die vordering is tot dusver egter nog
maar min, alhoewel daar eenstemmigheid bestaan om die toerismebedryf te omskep
en te transformeer.
Die studie toon die grootste struikelblokke tot vinniger BEE as die volgende: ‘n tekort
aan finansiering vir BEE besighede asook ‘n tekort aan ondervinding en bekwaamheid.
Professionalisme sowel as dienskwaliteit (vergeleke met internasionale standaarde)
word ook as belangrik beskou.
Twee suksesvolle BEE–onderhandelinge word in die studie in besonderhede bespreek,
naamlik Sun International en die samesmelting van Grass Route Tours and African
Eagle Day Tours.
Die studie verwerk onderhoude wat gevoer is met twintig besighede wat
akkommodasie, toeroperateurs sowel as restaurante ingesluit het. Dit omvat nie ‘n
steekproef nie, maar is gebaseer op die CTRU databasis. Die onderhoude is gevoer
met ‘n gestruktureerde kwalitatiewe en ‘n kwantitatiewe vraelys.
Uit die terugvoerings het verdere BEE stuikelblokke vorendag gekom. Dit is aanvullend
tot informasie verkry vanaf CTRU. Al hierdie resultate sal in verwerkte vorm aan
belanghebbende groepe beskikbaar gestel word.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/825 |
| Date | 12 1900 |
| Creators | Siyengo, Sphetho |
| Contributors | Thomas, W., University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : University of Stellenbosch |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Rights | University of Stellenbosch |
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