This is a case analysis according to the author’s working experience in P&G. This thesis focuses on the consignment stores in the market of home products. The author takes apart the channel functions into eight flows, and uses 4 types of transaction cost to discuss the relationship between manufacturers and retailers.
Identifer | oai:union.ndltd.org:CHENGCHI/G0091351004 |
Creators | 洪國注, Hung,Mark |
Publisher | 國立政治大學 |
Source Sets | National Chengchi University Libraries |
Language | 英文 |
Detected Language | English |
Type | text |
Rights | Copyright © nccu library on behalf of the copyright holders |
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