Electronic commerce model has made an impact on the travel industry of Taiwan. There are multiple distribution channels in the Internet while new technology customers have already inclined to buy straight from the supplier¡¦s Web site, especially a price-sensitive customer who loves to shop around will remain the natural constituent of an on-line travel agency. In my view, Travel agencies should know their resource including brand image, travel professional knowledge, selling capacity and E-Commerce management know how. In order to get travel product, brand, service, and price competitive advantages. How to adopt an optimal EC strategy in order to acquire travel reputation, financial, product, market, and employee performance advantages is the key issue of travel agencies. Furthermore, considering the environment, company, behavior, procedure and product uncertainties and transaction costs; travel agencies may construct an optimal transaction model for consumers; related business industry and themselves. This study uses multiple methods to collect data from multiple sources in order to improve its validity including qualitative and quantitative surveys. Besides, adopting longitudinal survey and three-stage research designs. The results provide us with an in-depth understanding of the impact of EC on the performance of travel agencies and explore more effective mechanisms for maintaining their competitive advantages. The high development of EC which has had revolutionary effect in the travel industry, especially travel agencies. Finally, the study has proposed an optimal EC business strategy model and contributed travel EC business theory to the travel agent business management.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0425103-131927 |
| Date | 25 April 2003 |
| Creators | Huang, Leo |
| Contributors | Huei-Mei Liang, Iuan-Yuan Lu, Chang-Yung Liu, Yueh-Hsiu Lin, Yi-Min Li, Hsien-Tang Tsai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0425103-131927 |
| Rights | unrestricted, Copyright information available at source archive |
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