In travel research, it is generally accepted that push factors are the motivations that prompt an individual to travel, and pull factors are those by which the individual is enticed by the attractiveness of the destination, once the decision to travel has been made. Having this been said, this research examined the motivations of international trophy hunters and why they chose to hunt in South Africa. The empirical data were collected by means of a postal survey. Two thousand self-administered questionnaires were distributed to overseas hunters who had previously visited South Africa to participate in a hunting safari. One hundred and ninety one questionnaires were suitable for the data analysis. Results of the principal component factor analysis yielded six push motivational dimensions that influenced an individual to participate in trophy hunting, and three pull motivational dimensions that encouraged hunters to hunt in South Africa. Multivariate analyses (MANOVA) were conducted to examine differences between the push and pull factors across various socio-demographic characteristics. Where differences in the MANOVA were found, additional analyses were conducted to examine differences between push and pull factors on the socio-demographic subgroups. Pearson's correlation coefficient was used to measure the degree of interrelationships among push and pull factors for socio-demographic factors. To address the objectives of the current study, five postulations were formulated. The first postulation revealed that personal, psychological needs and values, such as status, family, social interaction, exercise and challenge, were the main factors that push individuals to participate in trophy hunting. Postulation 2 indicated that a number of factors pull overseas hunters to hunt in South Africa namely, nature/scenery, fantasy and information sources - particularly recommendations by other hunters. The third postulation was confirmed namely that country of residence, age, gender, occupation and income have an influence on push and pull factors of motivation. Postulation 4 partly confirmed that a positive relationship exists between a number of push and pull factors of motivation. Lastly, postulation 5 verified that socio-demographics do have an influence on the relationship between push and pull factors of motivation. Results of the study thus provide destination/tourism/marketing managers and/or professionals within the hunting industry with a better understanding of hunters' travel motivation and behavior.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:9360 |
| Date | January 2011 |
| Creators | Mulder, Attilia Cesira |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MTech |
| Format | xii, 170 leaves ; 31 cm, pdf |
| Rights | Nelson Mandela Metropolitan University |
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