M.Com. (Business Management) / This study will focus on the hunting industry in South Africa. Being a dedicated hunter the researcher has great enthusiasm for and interest in the local hunting and wildlife industry. The study focuses on the marketing of the South African hunting industry. Therefore, this will be a study regarding the marketing of the South African hunting industry in general. The researcher will investigate the hunting industry and the background of the hunting industry, problems facing the hunting industry, future prospects and also the marketing related aspects of all the stakeholders within the industry. The investigation will focus on the hunting industry with consideration to the practical implication of marketing strategies, attitudes, and marketing objectives, current and future challenges for effective management of the industry. The empirical investigation will focus on the future of the hunting industry as a whole and what local farmers and game ranchers anticipate.

The objectives of this research, were to investigate the characteristics and develop a profile of the game and hunting industries of KwaZulu-Natal, and to undertake a comparison between the game and hunting industries in KwaZulu-Natal and the Eastern Cape. The comparative part of this study was completed using results obtained from a study done in 2002 in the Eastern Cape (van Niekerk, 2002). The main farming activities in KwaZulu-Natal are large livestock production and sugar cane production. In recent years, private landowners in KwaZulu-Natal have undergone a transition from livestock production to game ranching due to the problems faced and the cost implications of the HIV epidemic, stock theft, difficulties faced with changes in the labour laws and the increasing number of land claims against farmers. Although the game and hunting industries are relatively young industries in KwaZulu-Natal they contribute significantly to the economy of the province. Not only is greater conservation of the biodiversity more effective in game ranching but it is also proving to yield great economic returns. The increase in game ranching in recent years is namely due to the monetary value placed on wildlife, the increased value in ecotourism and its value as an earner of foreign exchange, less dependency on unskilled labour than that of livestock farming and lower rates of animal loss through theft compared to that of livestock farming. In KwaZulu-Natal game numbers indicate that impala have the greatest population amongst the respondents, followed by nyala, blesbok, common reedbuck, kudu and blue wildebeest, whilst other game species occur in smaller numbers. Respondents in KwaZulu-Natal indicate that nyala is the largest economic earner for them followed by buffalo, whereas in the Eastern Cape (2002), kudu and springbok provide the greatest income for the province. In KwaZulu-Natal income generated from hunting is second to that of live game sales compared to the Eastern Cape (2002) where hunting is the most important form of game utilisation in terms of income generated. At the time of this study, respondents in KwaZulu-Natal reported an income of R 15 382 397 generated from live sales and R 13 561 459 from hunting. These respondents also indicated that the total value of game utilised annually was in excess of R 30 million. Although game utilisation is occurring on a sustainable basis, there is room for greater utilisation of some game species which, if undertaken correctly, can increase the revenue for the province significantly and also contribute positively to further sustainability of the game populations. KwaZulu-Natal’s competitive advantage is derived from the fact that there is an abundance of game on the ranches, quality trophy animals are available, the number of game species available for hunting and quality of service rendered to hunters by the professional hunters and ranch owners. This study has clearly shown that there is a need for further investigation into the game and hunting industries in KwaZulu-Natal.

In travel research, it is generally accepted that push factors are the motivations that prompt an individual to travel, and pull factors are those by which the individual is enticed by the attractiveness of the destination, once the decision to travel has been made. Having this been said, this research examined the motivations of international trophy hunters and why they chose to hunt in South Africa. The empirical data were collected by means of a postal survey. Two thousand self-administered questionnaires were distributed to overseas hunters who had previously visited South Africa to participate in a hunting safari. One hundred and ninety one questionnaires were suitable for the data analysis. Results of the principal component factor analysis yielded six push motivational dimensions that influenced an individual to participate in trophy hunting, and three pull motivational dimensions that encouraged hunters to hunt in South Africa. Multivariate analyses (MANOVA) were conducted to examine differences between the push and pull factors across various socio-demographic characteristics. Where differences in the MANOVA were found, additional analyses were conducted to examine differences between push and pull factors on the socio-demographic subgroups. Pearson's correlation coefficient was used to measure the degree of interrelationships among push and pull factors for socio-demographic factors. To address the objectives of the current study, five postulations were formulated. The first postulation revealed that personal, psychological needs and values, such as status, family, social interaction, exercise and challenge, were the main factors that push individuals to participate in trophy hunting. Postulation 2 indicated that a number of factors pull overseas hunters to hunt in South Africa namely, nature/scenery, fantasy and information sources - particularly recommendations by other hunters. The third postulation was confirmed namely that country of residence, age, gender, occupation and income have an influence on push and pull factors of motivation. Postulation 4 partly confirmed that a positive relationship exists between a number of push and pull factors of motivation. Lastly, postulation 5 verified that socio-demographics do have an influence on the relationship between push and pull factors of motivation. Results of the study thus provide destination/tourism/marketing managers and/or professionals within the hunting industry with a better understanding of hunters' travel motivation and behavior.

Thesis (MA)--Stellenbosch University, 2014. / ENGLISH ABSTRACT: This dissertation examines the identity of hunters, sportsmen and their associated communities in two diverse regions of southern Africa during the last two decades of the nineteenth and the first decade of the twentieth centuries. It argues that this was a critical period during which new patterns of hunting and local tradition were created. In the eastern Cape districts of Albany, Fort Beaufort and Bathurst kudu and buffalo were hunted pursuant to permits granted in terms of the Game Act, 1886. An analysis of the identity of those to whom these permits were granted or refused provides insights into power, connection and influence amongst the English-speaking colonial elite of the region who sought to control the right to hunt “royal game”. It also reveals their interaction with civil servants who exercised the power to grant or withhold the privilege. Kudu were transferred from public to private ownership, through a process of “privatization” and “commodification” on enclosed private land, and there preserved for sporting purposes by the local rural gentry. The survival – and even growth – in numbers of kudu in the region was achieved in these private spaces. Buffalo, on the other hand, were hunted into local extinction notwithstanding their protection as “royal game”. In the north-eastern Transvaal Lowveld wild animals in public ownership were hunted by a wide variety of hunters with competing interests. The identity of the “lost” Lowveld hunters, previously hidden from history, including an important but overlooked component of elite recreational hunters from the eastern Cape, is explored as a window into the history of hunting in the region prior to the establishment of game reserves. Both the identity and networks of these hunters and sportsmen are considered in the context of enduring concerns about race, class, gender and the exercise of power. / AFRIKAANSE OPSOMMING: Hierdie tesis ondersoek die identiteit van die jagters, sportmanne en die gepaardgaande gemeenskappe in twee verskillende streke van Suider-Afrika gedurende die laaste twee dekades van die negentiende en die eerste dekade van die twintigste eeu. Dit voer aan dat hierdie 'n kritieke tydperk was waartydens nuwe patrone van jag en plaaslike tradisie geskep is. In die Oos-Kaapse distrikte van Albany, Fort Beaufort en Bathurst is die jag op koedoes en buffels toegelaat op grond van permitte toegestaan in terme van die Wild Wet, 1886. Die ontleding van die identiteit van diegene aan wie hierdie permitte toegestaan of geweier was, bied insae oor die uitoefening van mag, verhoudings en invloed onder die Engelssprekende koloniale elite van die streek, wat probeer het om beheer uit te oefen oor die jag van die “koninklike wild”. Dit openbaar ook hul interaksie met staatsamptenare wat hulle magte gebruik het om permitte uit te ruik of te weerhou. Eienaarskap van koedoes was oorgedra vanaf openbare na privaat besit, deur 'n proses van "privatisering " en "kommodifikasie" op geslote private grond, met die verstandhouding dat dit vir sport – doeleindes deur die plaaslike landelike burger gebruik kon word. Die oorlewing – en selfs groei – in die getal koedoes in die streek is behaal in die private besit. Buffels, aan die ander kant, is tot plaaslike uitwissing gejag ondanks hul beskerming as "koninklike wild". In die Noord-Oos Transvaalse Laeveld is wilde diere in openbare besit gejag deur 'n wye verskeidenheid van jagters met mededingende belange. Die identiteit van die "verlore" Laeveld jagters, voorheen verborge in die geskiedenis, wat 'n belangrike maar oor die hoof verwaarloosde komponent van elite rekreasionele jagters van die Oos-Kaap insluit, word ondersoek as 'n venster op die geskiedenis van jag in die streek voor die totstandkoming van wildreservate. Beide die identiteit en netwerke van hierdie jagters en sportmanne word beskou in die konteks van blywende belangstelling met ras, klas, geslag en die uitoefening van mag.

It is widely acknowledged that the organised wildlife and hunting industry in South Africa contributes significantly to the country’s economy, as well as to the effective management and conservation of wildlife on privately owned land. Despite this, hunting has come under increasing attack by anti-hunting proponents who wish to bring a ban on hunting. A number of broad shifts across society at large and lobbying against hunting by anti-hunting proponents have given rise to legitimate concerns regarding the social acceptability of hunting. To maintain the social legitimacy of hunting, it is imperative to put strategies in place to actively broaden the base of public acceptance of hunting. Towards this aim, this study is an empirical investigation of the causal determinants of the public’s attitudes towards hunting and of the implications it holds for improving the social legitimacy of hunting. The study commenced by building a sound theoretical foundation from the available literature on the measurement of attitudes, the structure and formation of attitudes, the instrumental and experiential aspects of attitudes, attitudinal ambivalence, the psychology of strong attitudes, as well as the phenomenon of cognitive dissonance. Thereafter, the study turned to identify an adequate and empirically valid research approach for investigating attitudes and its causal determinants. A popular attitude theory in social psychology, namely the theory of reasoned action, was identified as a suitable conceptual framework for conducting this study. According to the reasoned action model, the salient behavioural beliefs people associate with a particular behaviour form the informational foundation (or cognitive foundation) on which their attitudes towards the behaviour are based. More specifically, the model suggests that peoples’ overall attitude towards a behaviour is a function of their perceived probability that a behaviour will produce certain outcomes (belief strength), as well as the degree to which they judge the perceived outcomes of the behaviour as positive or negative (outcome evaluation). The methodological design of the study’s empirical component was strictly based on the standard procedures prescribed by the theory of reasoned action. Two consecutive and methodologically interrelated surveys were conducted amongst members of the public to collect the study’s primary data. The main salient behavioural beliefs on which different attitudes towards hunting are based were identified and further investigated. The results were analysed from the perspective of the theory of reasoned action and a clear understanding of the causal determinants of different attitudes towards hunting were attained. Based on the findings of the study, a number of conclusions and recommendations were made that may guide the development of future strategies to improve the social legitimacy of hunting. Amongst other things, it was suggested that public education programmes should be developed to address the public’s misconceptions of hunting; that public relation campaigns be undertaken to improve the public’s negative image of hunters; and that hunter education programmes be put in place to make hunters aware of the role they could play at community level to improve the social acceptability of hunting. Detailed guidelines regarding the contents of such education programmes and public relation campaigns were provided.

Wildlife ranching is recognized as one of the important agricultural industries in South Africa, with hunting being the primary segment of the game industry. Hunting is an essential part of wildlife management and it contributes significantly to the conservation of biodiversity and to the economy. Despite this, the social acceptability of hunting is often questioned and negative attitudes towards hunting within the larger society may become a potential threat to the hunting industry. This may jeopardize the effective management of game and have a negative impact on conservation and the economy. This study is an empirical investigation of the attitudes of the economically active public in Port Elizabeth towards hunting. The objectives of this study are to investigate the nature and extent of the public's attitudes towards hunting, as well as to identify factors influencing the public's attitudes towards hunting. The study commenced with the establishment of a theoretical framework, based on a literature study on the psychology of human perceptions and attitudes towards hunting. The theoretical framework was then used to develop the empirical component of the study. A survey was conducted amongst a statistically representative sample of the economically active public in Port Elizabeth during 2009. The data was collected by means of personal interviews and self-administered questionnaires were used as the survey instrument. The study found that the economically active public in Port Elizabeth generally holds favourable attitudes towards hunting, with only a small proportion of the population wanting to ban hunting. The belief that hunting endangers wildlife was the most prominent reason for opposing hunting. Negative attitudes towards hunting were largely based on incorrect beliefs regarding hunting. The extent of a person's knowledge of hunting and exposure to hunting, as well as a person's social ties had a significant influence on their attitudes towards hunting.

Despite the rationalism implicit in contemporary thinking, in many parts of the world like South Africa, belief in witchcraft exists and is a core belief, influencing the world-view of many people. In these contexts, witchcraft is believed to be responsible for every social experience including, illnesses, sickness and death. The witch-figure, imbued with jealousy, is believed to derive power to harm others with witchcraft through supernatural capacity and an association with the Devil. Witchcraft, it seems represents a theory of misfortune guiding the interactions between people and provides explanations, steeped in the supernatural, for almost every misfortune. Extending on the commonly held notion of violence against women, this doctoral study reflects witchcraft accusations and its violent consequences as an under-represented facet thereof. This follows the fact that historic and contemporary accounts of witchcraft position women as primary suspects and victims. Accused of witchcraft, many women face torture and ultimately death, even today. In this study it is argued that witchcraft accusations result from within a social context, supporting gendered relations that are powered. To this end, I apply a feminist psychological approach as a theoretical lens, allowing us to see witchcraft accusations as one strategy among those supporting male domination. In the first chapter, I outline the feminist psychological approach as an appropriate lens to view witchcraft-related violence. The understanding of witchcraft accusations gained through the application of feminist psychological theory is then applied in the second chapter, focusing on news reports. A focus on the newspaper representations of witchcraft violence is vital, given the media’s influential role in the lives of many. Attention is then focused on understanding of witchcraft held by community members, usually responsible for the violent attacks on those accused. The final chapter locates the witchcraft experience with women so accused. The purposeful repetition of theoretical points made in each chapter was essential. The repetition enabled me to apply the theoretical lens appropriately for each paper and to elaborate on the fundamental premise the PhD argues towards. The reader’s attention is drawn towards awareness of this purposeful repetition of the theoretical lens. It is imperative as together and separately, the chapters in this PhD, function to accentuate on an expression of gendered violence, steeped in a tradition supporting male domination. / Psychology / D.Litt. et Phil.

Despite the rationalism implicit in contemporary thinking, in many parts of the world like South Africa, belief in witchcraft exists and is a core belief, influencing the world-view of many people. In these contexts, witchcraft is believed to be responsible for every social experience including, illnesses, sickness and death. The witch-figure, imbued with jealousy, is believed to derive power to harm others with witchcraft through supernatural capacity and an association with the Devil. Witchcraft, it seems represents a theory of misfortune guiding the interactions between people and provides explanations, steeped in the supernatural, for almost every misfortune. Extending on the commonly held notion of violence against women, this doctoral study reflects witchcraft accusations and its violent consequences as an under-represented facet thereof. This follows the fact that historic and contemporary accounts of witchcraft position women as primary suspects and victims. Accused of witchcraft, many women face torture and ultimately death, even today. In this study it is argued that witchcraft accusations result from within a social context, supporting gendered relations that are powered. To this end, I apply a feminist psychological approach as a theoretical lens, allowing us to see witchcraft accusations as one strategy among those supporting male domination. In the first chapter, I outline the feminist psychological approach as an appropriate lens to view witchcraft-related violence. The understanding of witchcraft accusations gained through the application of feminist psychological theory is then applied in the second chapter, focusing on news reports. A focus on the newspaper representations of witchcraft violence is vital, given the media’s influential role in the lives of many. Attention is then focused on understanding of witchcraft held by community members, usually responsible for the violent attacks on those accused. The final chapter locates the witchcraft experience with women so accused. The purposeful repetition of theoretical points made in each chapter was essential. The repetition enabled me to apply the theoretical lens appropriately for each paper and to elaborate on the fundamental premise the PhD argues towards. The reader’s attention is drawn towards awareness of this purposeful repetition of the theoretical lens. It is imperative as together and separately, the chapters in this PhD, function to accentuate on an expression of gendered violence, steeped in a tradition supporting male domination. / Psychology / D.Litt. et Phil. (Psychology)

Game ranch owners are spoilt by the high prices overseas hunters are prepared to pay, and tend to forget that in the long term it is the local market that may ensure the survival of the game industry. More effort should therefore be put into marketing hunting opportunities for the local hunter. This research focused on analysing the typical building blocks of marketing strategy applicable to service organizations. This was done to determine and evaluate the building blocks of marketing strategy applicable to game ranches in the Eastern Cape Province who are targeting local biltong hunters. A literature review was conducted to determine the ideal building blocks of marketing strategy for service organizations such as game ranches. Thereafter, a survey was conducted by means of a questionnaire to determine the ranchers' perceptions of marketing and evaluate their marketing strategies. Most of the respondents: had a fair idea of what marketing entails; were unaware of the thread that links customer expectations, satisfaction and loyalty; realized the importance of relationship marketing with external markets, but not with internal markets; perceived direct competition as their biggest threat, while other travel opportunities were seen as the most important substitute for hunting; mainly positioned themselves based on the features the ranch offered, and believed that the standard of service delivery and physical features of the ranch (the nature of the offering) were their important competitive advantages. The study proposes that the framework of building blocks of marketing strategy, designed by the researcher be used as a tool with which marketing strategies for game ranches in the Eastern Cape Province targeting local biltong hunters could be developed. Additional research on topics such as advertising and the various market opportunity strategies of diversification and product development, could lead to improvement and modification of this framework, making it an even more powerful tool in developing marketing strategies.

The diversity of wildlife resources and the highly-developed trophy hunting and game ranching industry make South Africa a sought-after destination for travelling hunters. Significant economic, social and ecological benefits result from the annual visits of 16 000 hunters. These benefits, in turn, accelerate industry competition. To maintain or increase the clientele base, hunting providers should continue to manage and improve their clients’ safari experiences. This research investigated visiting hunters’ South African safari experiences by measuring their perceptions of service quality, satisfaction and behavioural intention. The results of the research could assist hunting providers in identifying areas where service expectations are not met and understanding the impact of service quality and satisfaction on clients’ loyalty. The literature study contextualised the South African trophy hunting industry within the tourism environment, the realms of wildlife tourism, and the characteristics of hunting tourism. An overview of tourism services, service quality, customer satisfaction, and behavioural intention was also provided. The resulting conceptual model hypothesised relationships among the safari experience variables (service quality, satisfaction and behavioural intention). ii The empirical data were collected by means of a mail survey, using a self-administered questionnaire distributed to 2 000 foreign hunters who had participated in a South African hunting safari at least once between 2003 and 2007. Two hundred and thirty six completed questionnaires were returned, giving a response rate of 13.2%. The majority of the hunters were male, aged between 40 and 60 years, and from the United States of America and Europe. Hunters perceived the level of service quality delivery by hunting providers to be relatively high and were generally satisfied with their South African safaris. As a result, they were willing to return for another hunting experience and were very likely to speak positively about their experiences. By performing exploratory and confirmatory factor analyses, a three-factor (augmented services, core services and supporting services) service quality construct was identified and confirmed. Multiple regression analyses found that core services was the strongest predictor of overall satisfaction; overall satisfaction was significantly related to revisit intention; and revisit intention significantly predicted word-of-mouth intention. An empirical model was accordingly constructed to replace the original conceptual model. iii It is recommended that South African hunting safari providers should: {u10007A} use the suggested measuring instrument to monitor their performance of service quality delivery on a regular basis; {u10007A} train their employees to ensure that they are knowledgeable and well prepared for field guidance and to promote ethical hunting practices; {u10007A} ensure an abundance of game and a wilderness atmosphere in the hunting area; {u10007A} conduct focus group studies to further understand the factors that shape clients’ perceptions of the safari experience; and {u10007A} invest in developing long-term relationships with existing clients.