by Cheung Chi-Wing, Julian, Lo Chi-Yun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 54-56). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / ACKNOWLEDGEMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Terminology --- p.2 / Scope of the Study --- p.4 / Literature Review --- p.5 / Methodology --- p.6 / Chapter II. --- CONSUMER ANALYSIS --- p.8 / Who will be the Customers --- p.8 / Death Care Goods and Services: A High Involvement Purchase --- p.9 / Complex Decision Making Process --- p.10 / Two Underlying Factors Affecting the Chinese in Purchasing Decision of Death Care Services --- p.12 / Confucian Values --- p.12 / "Superstition and""Feng Shui""" --- p.13 / Four Main Types of Consumer --- p.16 / Chapter III. --- ANALYSIS OF DEATH CARE INDUSTRY --- p.19 / Death Care Products (Goods and Services) in Hong Kong --- p.19 / Existing Players --- p.22 / Current Practices of Industry Players --- p.23 / Demand for Death Care Goods and Services --- p.25 / Analysis of the Performance of Funeral Homes of Hong Kong --- p.26 / The Perception of Death Care Providers --- p.29 / Deficiency in Existing Service --- p.31 / Chapter IV. --- PROPOSAL FOR INTRODUCING FREE GRIEF COUNSELING SERVICE IN FUNERAL HOMES --- p.34 / Bereavement Counseling in Hong Kong --- p.34 / The Jessie and Thomas Tam Centre --- p.34 / The Market Potential of the Service --- p.36 / Problems and Constraints of the Centre --- p.37 / Reasons behind Our Proposal --- p.37 / Contents of the Proposal --- p.39 / Setting up a Grief Counseling Division --- p.39 / Enhancing Communications with Other Bereavement Counseling Service Providers --- p.41 / Promotion of the Service --- p.42 / Actual Delivery of the Service --- p.42 / Pros and Cons for Funeral Homes as Counseling Service Providers --- p.44 / Chapter V. --- CONCLUSION --- p.48 / APPENDIX --- p.50 / BIBLIOGRAPHY --- p.54
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322111 |
| Date | January 1998 |
| Contributors | Cheung, Chi-Wing Julian., Lo, Chi-Yun., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, viii, 56 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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