Thesis (MBA)--Stellenbosch University, 2005. / ENGLISH ABSTRACT: This is an exploratory study that examines how companies within the South Africa
insurance sector approach the area of Corporate Social Investment (CSI). South
Africa is burdened with a number of pressing social problems- such as
unemployment. HIV/AIDS and crime - and in many respects the insurance industry is
on the front-line; as these problems have a direct impact on their core business.
The primary research, upon which the findings are based, consist of ten qualitative
interviews with individuals who were either responsible for CSI within their
organisation or were involved in the decision-making process. Its main aim is to
understand the motivations and drivers that underpin corporate giving programmes.
In particular, the study focuses on how social investment is managed within the
context of a society that is undergoing social transformation. It also touches on the
question of self-interest and how this impacts on giving programmes.
Notably. the study observed a major shift in how companies set-about their social
investments post-1994. These include a more business-like approach in which
corporations were managing CSI, a move away from utilizing CSI as a marketing
tool, and integrating CSI with other aspects of corporate social responsibility. The
research also identified a change in the rationale and philosophies underpinning
involvement in CSI. Coupled with this is added external pressure from government
and investors, as well as self-imposed drivers arising out of the Financial Sector
Charter. / AFRIKAANSE OPSOMMING: Hierdie is 'n ondersoekende studie wat fokus op die benadering van die Suid
Afrikaanse versekerings sektor tot die area van Korporatiewe Sosiale Beleggings
(KSB). Suid Afrika word geteister deur 'n aantal drukkende sosiale probleme - soos
werkloosheid, MIV/VIGS en misdaad - en in baie gevalle is die versekeringsektor in
die voorste linie deurdat hierdie kwessies direk impak maak op hul kern besigheid.
Die primere navorsing in hierdie verslag is gegrond op tien kwalitatiewe onderhoude
met individue wat verantwoordelikheid dra vir KSB binne hul organisasies, of ten
minste betrokke is by besluitneming daarrondom. Die hoof doelstelling is om die
motivering en drywers te verstaan wat KSB onderspan. In besonder kyk die studie na
die bestuur van KSB binne die konteks van 'n samelewing wat sosiale transformasie
ondergaan. Die studie raak ook die vraag aan van self-belang en hoe dit impak maak
op skenkingsprogramme.
Dit is nodig om te let op die punt dat daar 'n groot skuif was in die manier wat
maatskappye KSB benader post 1994. Dit sluit 'n sterker besigheidsbenadering in, 'n
beweging weg van KSB as 'n bemarkings-instrument, asook die integrasie van KSB
met ander aspekte van korporatiewe sosiale verantwoordelikheid. Die studie het ook
veranderinge identifiseer in die redes en filosofiee wat dien as grondslag vir KSB.
Ook verwant aan dit is die addisionele druk van regering en beleggers, asook die
self-opgelegde drywers wat voortspruit uit die Finansiele Sektor Handves.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/50267 |
| Date | 03 1900 |
| Creators | Egan, Paul |
| Contributors | Volschenk, J., Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | 122 leaves |
| Rights | Stellenbosch University |
Page generated in 0.002 seconds