It is in society's interest that news is conveyed in a correct and memorable manner. News contributes to general knowledge and increases awareness of other people's life situations. Because of news the population is able to follow and be a part of the political debate. Therefore, it is important that one remembers what one has seen, both in long and in short term, i.e. memorability is a critical aspect when it comes to news. The aim of this work was to study the news form a memorability perspective, that is, how long one remembers the news after watching them. Also, aspects such as length and complexity of news reports were studied. The results show that the percentage of memorability steadily decreases over time. The test was conducted under a period of four days. The results also suggests that it is easier to remember short news reports rather than long news reports and soft news rather than hard news.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-46300 |
| Date | January 2011 |
| Creators | Nygren, Sara, Rolandsson, Victoria |
| Publisher | Umeå universitet, Institutionen för informatik, Umeå universitet, Institutionen för informatik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Informatik Student Paper Bachelor (INFSPB) ; SPB 2011.21 |
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