Why do supporters to ice hockey teams in Sweden engages with their team on Twitter? The Swedish Hockey League season 2020/2021 was different than the previous ones in the league history. The COVID-19 pandemic forced the league to play games without any spectators. This study aims to understand why fans, to the teams who came in 13th and 14th in the league table during the season, engages with the teams Twitter accounts. The study will do that with the help of uses and gratifications theory, agenda setting theory and priming theory. The method used in the study was to check tweets from the teams during a specific time period and code the tweets to get a result and find a conclusion. The result showed that fans to the two teams engages with the teams Twitter accounts when they either win or lose games. The conclusion showed that fan engagement was mostly driven by results.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-104364 |
| Date | January 2021 |
| Creators | Yngve, Joachim |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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