Internet has changed People¡¦s life and brought new communication problems. Community website is a platform which combines website¡¦s content and community. This platform had changed users not only to be a message receiver, but also to be a sender, who is more active. This characteristic promises the active audience, one of the basic assumptions in Uses and Gratifications Theory. Otherwise, in previous researches, computer mediated communication lacks of some media cues. But as basic network setting has changed, the conclusion maybe has been changed.
In order to understand what are user¡¦s motivations and if there are any differences among different media. This survey conducts 41 questions to evaluate user¡¦s needs and the degree of social presence based on previous studies. As a result, there are 442 valid questionnaires in this study.
As for motivations, a factor analysis revealed five motivations to use community websites: communication, information, surveillance, persuasion, and entertainment. Communication is the most important motivation of all. As for social presence, the ranking decreasingly is instant message, real-time video, e-mail, chat room, and forum. These two properties, motivations and social presence, obviously affect user¡¦s using intensity.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0830104-035546 |
| Date | 30 August 2004 |
| Creators | Chiang, Chia-hsien |
| Contributors | Yue-shan Chang, Ting-peng Liang, Jen-jsung Huang, P.-Y. Chu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830104-035546 |
| Rights | unrestricted, Copyright information available at source archive |
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