<p>According to the latest UNWTO World Tourism Barometer the first six months of 2007 have</p><p>again shown an unexpected growth in the global tourism with the increase of 6 % in Europe</p><p>compared with the year before. Swedish politicians have started to see tourism as an</p><p>opportunity and in an investigation made 2006 showed that eighty percent of the Swedish</p><p>municipalities gave priority to tourism as an industry. This priority is rather logical since</p><p>investing in tourism development is profitable since each hundred-krona note an international</p><p>tourists spends in Sweden 45-48 SEK returns to the state in the form of taxes and fees. There</p><p>are many rather small tourism actors in Sweden who often cooperate in common activities</p><p>such as marketing because of equally small financial resources. “Market segmentation is one</p><p>of the most crucial long-term strategic marketing decisions a destination or organization</p><p>makes, therefore it is crucial that it is performed in a proper manner since it affects the total</p><p>planning and a destinations success. I wanted to understand the relationships between various</p><p>tourism actors in the County of Västerbotten when it came to efficient marketing management</p><p>and tourism development.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:umu-1828 |
| Date | January 2008 |
| Creators | Beliavskaia, Olga |
| Publisher | Umeå University, Umeå School of Business, Umeå : Handelshögskolan vid Umeå universitet |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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