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建構開放性之企業知識管理系統--以行銷公司為例 / Constructing an open knowledge management system in the enterprise-Illustrated with marketing corporation

知識時代的來臨,伴隨著開放式資訊環境的發展,個人、團隊間之知識共享環境以及衍生出之知識貿產,已衍然成為企業組織生存與成敗的關鍵因素。因此,本研究根據Porter之價值鏈模式,將其“線性”模式作適當地調整,用以配合“網狀式”的知識分享模式,並且融人Nonaka之組織知識創新過程,建立了企業「知識價值鍊」模式,以表達知識分享與創造的動態關係。而為落實知識管理機制於企業日常作業中,本研究提出了新的資訊系統分析過程,係以文化的觀點分析組織知識結構─文化知識,納入知識管理系統分析與設計的考量中。因此,本研究針對企業內不同階層的知識工作者即文化團隊,提出標準模組化的物件:「知識代理人」,其中,代理人的三層架構代表了不同次文化團隊的需求。
知識管理系統的建置,乃藉由物件導向軟體工程的系統開發方法(如使用個案模式),結合新的資訊分析過程,作為本系統模式發展的基礎。故知識管理系統主要涵蓋兩種分析構面,用以建構整體的知識管理系統,一為代表組織知識管理結構的知識代理人,另一則是表示企業日常營運活動的物件模式。而在研究過程中以行銷公司為例,建置系統分析雛型來加以探討與印證。 / The advent of a knowledge age, the critical factors of a survival and successful business are knowledge sharing and derivative knowledge assets between individual and group in an open informational environment. Consequently, our research based on Porter's '" value chain model J and adapted his "linear" model for "network" knowledge sharing model. And then the adapted model integrated with Nonaka's 「organizational knowledge creating process」 to construct the 「knowledge value chain」 model of a business. So the model can express the dynamic relations of sharing and creating knowledge.
For implanting the knowledge management mechanism in business operational activities, we proposed new analysis processes of an information system as a knowledge management system. The method analyzes organizational knowledge structure in a culture aspect as culture knowledge, and subsumes the aspect under information system analysis and design. According to the different level of the knowledge workers as cultural groupings, we proposed standard model objects as knowledge agents. Interalios, the three levels of agents represent different demands in different context groups. During constructing knowledge management system, we used object-oriented software engineering in system developing method, for example the use case model.
Therefore, the knowledge management system contain two analysis dimensions. One is the knowledge agent which represents organizational knowledge management structure. The other is the object model which displays business daily operations. In our research process, we illustrated the knowledge management system prototype with the marketing corporation.

Identiferoai:union.ndltd.org:CHENGCHI/B2002001957
Creators邵敏華, Shaw, Miin-Hwa
Publisher國立政治大學
Source SetsNational Chengchi University Libraries
Language中文
Detected LanguageEnglish
Typetext
RightsCopyright © nccu library on behalf of the copyright holders

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