The following master thesis analyzes to which extent streaming services in particularNetflix influence the German television landscape and how this discourse is covered inGerman newspapers.The work shows that online streaming services with their non-linear content have animpact on German television. The theoretical base of the work is the critical discourseanalysis by the German linguist Siegfried Jäger. His work analyzes relevant socialdiscourses with its own method based on the theory of the French philosopher MichelFoucault. The present thesis refers to Netflix as a streaming service and analyzes theaspect of how it influences the television landscape since its introduction on the Germanmarket in 2014. For deeper understanding before conducting the critical discourse aninitial analysis of the German television market is presented. The base of the analysisare newspaper articles. Furthermore, the relevant aspects of the publishing landscape inGermany are introduced to provide the reader with relevant background knowledge.Moreover, the thesis contains an analysis of newspaper articles from three leadingnewspapers in Germany: Süddeutsche Zeitung, BILD Zeitung and taz, die tageszeitung(following referred to as taz). 15 representative articles were chosen and afterwardsanalyzed with the method of critical discourse analysis. The results of all threenewspapers on the Netflix discourse are compared to each other. In conclusion, thework shows that the influence of streaming services, especially Netflix on Germantelevision is stronger then expected. And even if television is still seen as the leadingmedium in Germany, public as well as private broadcasters have to be aware of the newcompetitor on the market and adapt to constant changes especially in the online segment.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-22560 |
| Date | January 2016 |
| Creators | Capolei, Melitta |
| Publisher | Malmö högskola, Fakulteten för kultur och samhälle (KS), Malmö högskola/Kultur och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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