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The Outdoor Times: A Readership Survey and History of a Specialized Weekly Newspaper

The problem of this study was an audience analysis of the weekly newspaper Outdoor Times, a Dallas based publication, by conducting a readership survey of randomly selected subscribers. The study also contains a brief history of the Outdoor Times, tracing its development since its inception to the present. The purposes of this study were (1) to examine the characteristics of a specialized, regional publication, the Outdoor Times, (2) to determine some characteristics of subscribers to the Outdoor Times, (3) to determine some reasons why readers subscribe to the Outdoor Times, (4) to examine subscribers' likes and dislikes concerning the Outdoor Times.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc663243
Date12 1900
CreatorsCameron, Randy Duval
ContributorsWestmoreland, Reg, 1926-2021, Yeric, Jerry L.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formativ, 58 leaves, Text
RightsPublic, Cameron, Randy Duval, Copyright, Copyright is held by the author, unless otherwise noted. All rights

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