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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The Outdoor Times: A Readership Survey and History of a Specialized Weekly Newspaper

Cameron, Randy Duval 12 1900 (has links)
The problem of this study was an audience analysis of the weekly newspaper Outdoor Times, a Dallas based publication, by conducting a readership survey of randomly selected subscribers. The study also contains a brief history of the Outdoor Times, tracing its development since its inception to the present. The purposes of this study were (1) to examine the characteristics of a specialized, regional publication, the Outdoor Times, (2) to determine some characteristics of subscribers to the Outdoor Times, (3) to determine some reasons why readers subscribe to the Outdoor Times, (4) to examine subscribers' likes and dislikes concerning the Outdoor Times.
2

A study of the distribution of mass media among farmers and the relationship of this distribution to certain socio-economic characteristics

Myren, Delbert T. January 1956 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1956. / Typescript. Abstracted in Dissertation abstracts, v. 16 (1956) no. 4, p. 746. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 173-174).
3

Tidningsläsning i Sverige

Weibull, Lennart. January 1983 (has links)
Thesis (doctoral)--Göteborgs universitet, 1983. / Extra t.p. with thesis statement inserted. Summary in English. Includes bibliographical references (p. [506]-521).
4

Personal health information in the daily paper : a readership survey and a health status comparison between readers and nonreaders /

Wilmoth, Susan K. January 1984 (has links)
No description available.
5

An Analysis of the Frequency of Readership and Influence of a Home Furnishings Trade Magazine

Greaney, Harriet H. 08 1900 (has links)
Market Place is a home furnishings trade magazine circulated free to approximately 35,000 employees in the home furnishings industry. The problem with which this investigation is concerned is that of determining whether three demographic characteristics, including type of business, position, and experience, affect frequency of readership or influence of the magazine. Questionnaires were mailed in the spring of 1975 to a random sample of 1,000 recipients of Market Place. Analysis of the data showed that, although most of the recipients have a high frequency of readership of Market Place, the groups hypothesized to read most frequently and to be most influenced by the magazine did not read and were not influenced most frequently.
6

When response is news individual reactions to news websites that solicit reader opinion as moderated by need for closure /

Downing, Tracy Toft, Wise, Kevin Robert. January 2009 (has links)
Title from PDF of title page (University of Missouri--Columbia, viewed on March 10, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Thesis advisor: Dr. Kevin Wise. Includes bibliographical references.
7

A readership study of Oregon wildlife magazine

Sullivan, Deborah C. 01 January 1978 (has links)
The purpose of this study was to determine the extent and frequency of readership of the Oregon Wildlife magazine and this relationship to Klapper's reinforcing hypothesis. The basic question posed was: What population of individuals in Oregon read which types of fish and wildlife articles in the Oregon Wildlife magazine, and how do these respondents assess the readability and accuracy of the magazine?
8

Lifestyles and uses and gratifications of electronic newspapers in Hong Kong.

January 2001 (has links)
by Lau Pui Ki, Vienne. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 100-107). / Abstracts in English and Chinese. / Abstract --- p.i / Abstract (Chinese version) --- p.iv / Acknowledgement --- p.vi / Table of Contents --- p.vii / Chapter Chapter 1: --- Introduction --- p.1 / Chapter Chapter 2: --- Review of the literature --- p.6 / Chapter 2.1 --- Uses and Gratifications approach --- p.6 / Chapter 2.2 --- Previous research on Internet and newspaper usage --- p.8 / Chapter 2.3 --- Definition of lifestyle --- p.11 / Chapter 2.4 --- Previous research on lifestyles and media consumption --- p.12 / Chapter 2.5 --- Measurement of lifestyles --- p.15 / Chapter 2.6 --- Definition of electronic newspapers --- p.17 / Chapter 2.7 --- News content of electronic newspapers --- p.18 / Chapter 2.8 --- Attributes of electronic newspapers --- p.19 / Chapter Chapter 3: --- Research Questions and Methodology --- p.24 / Chapter 3.1 --- Research Questions --- p.24 / Chapter 3.2 --- Methodology --- p.27 / Chapter 3.2.1 --- Sampling --- p.27 / Chapter 3.2.2 --- Definition of information workers --- p.28 / Chapter 3.2.3 --- Sampling procedure --- p.29 / Chapter 3.2.4 --- Survey instruments --- p.32 / Chapter 3.2.5 --- Measuring the lifestyles of e-paper readers in Hong Kong --- p.32 / Chapter 3.2.6 --- Measuring the gratifications sought from electronic newspaper using --- p.33 / Chapter 3.2.7 --- Measuring the use of attributes in electronic newspapers --- p.34 / Chapter 3.2.8 --- Measuring electronic newspaper consumption --- p.35 / Chapter 3.2.9 --- Measuring the use of traditional media --- p.35 / Chapter 3.2.10 --- Measuring Demographics --- p.35 / Chapter 3.2.11 --- Analytical Procedure --- p.36 / Chapter Chapter 4: --- Findings of the research --- p.38 / Chapter 4.1 --- Lifestyles of information workers and university students --- p.38 / Chapter 4.2 --- Gratifications sought from electronic newspapers use --- p.40 / Chapter 4.3 --- The interrelationship between lifestyles and gratifications sought --- p.43 / Chapter 4.4 --- Predictability of demographics and lifestyles on gratifications sought from electronic newspapers --- p.46 / Chapter 4.5 --- Factoring special attributes of electronic newspapers --- p.48 / Chapter 4.6 --- Predicting electronic newspapers consumption --- p.51 / Chapter 4.7 --- Predicting the use of attributes in electronic newspapers --- p.56 / Chapter Chapter 5: --- Discussion and Conclusion --- p.61 / Chapter Chapter 6: --- Implications and Limitations --- p.73 / Chapter 6.1 --- Implications and suggestions for improving online news services --- p.73 / Chapter 6.2 --- Limitations and recommendations --- p.76 / Appendix A生活模式與電子報章使用與滿足問卷調查 --- p.83 / Appendix B Questionnaire: Lifestyles and Uses and Gratifications of Electronic Newspapers in Hong Kong --- p.88 / Appendix c 生活模式與電子報章使用與滿足問卷調查(電話訪問) --- p.93 / Bibliography --- p.100
9

A study of the online newspaper industry in Hong Kong.

January 1999 (has links)
by Leung Hung Cheong, Leung Wai Kwan, Sabrina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 62-63). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGEMENTS --- p.v / Chapter / Chapter I --- INTRODUCTION --- p.3 / Chapter II --- BACKGROUND - ABOUT THE CYBERSPACE --- p.5 / What is the Internet? --- p.5 / A Brief History of the Internet --- p.6 / The Global Influence of the Internet --- p.7 / Chapter III. --- LITERATURE REVIEW --- p.9 / Facts in the U.S. Newspapers Industry --- p.9 / Evolution of Online Newspapers --- p.12 / Research for German Dailies on WWW --- p.15 / Chapter IV. --- PRACTICAL ISSUES OF ONLINE NEWPAPERS --- p.20 / Elements of an Electronic Newspaper --- p.20 / Free Access versus Subscription --- p.23 / Operation of an Online Newspaper --- p.25 / Chapter V. --- INVESTIGATING ONLINE NEWSPAPERS IN H. K. --- p.28 / The Newspaper Industry in Hong Kong --- p.28 / Objectives of Study --- p.31 / Research Methodology --- p.32 / Chapter VI. --- RESEARCH FINDINGS --- p.35 / Result for the Exploratory Study: Two Online / Newspaper Publishers in Hong Kong --- p.35 / "Result for the Quantitative Study," / Part I - Overall Survey Responses --- p.40 / "Result for the Quantitative Study," / Part II - T-Tests Between / Categories of Respondents --- p.46 / Chapter VII. --- INTERPRETATION OF RESULTS --- p.51 / "For Result of the Quantitative Study," / Part I - Overall Survey Responses --- p.51 / "For Result of the Quantitative Study," / Part II - T-Tests Between / Categories of Respondents --- p.53 / Chapter VIII. --- RECOMMENDATIONS --- p.56 / Chapter IX. --- CONCLUSIONS --- p.59 / Chapter X. --- LIMITATION OF STUDY --- p.61 / Chapter XI. --- APPENDICES --- p.64 / Appendix A - Electronic Newspaper Publishers' Questionnaire / Appendix B - Electronic Newspaper Readers' Survey / Appendix C - Summary for Customer Survey Result / Appendix D - Reference Table for T-Tests Results / Appendix E - Graphical Illustration of Survey Results
10

The Iconoclast: a Readership Survey and a Study of the Historical Evolution of an Underground Newspaper

Wells, Richard H. 05 1900 (has links)
The problem of this study was an audience analysis of Dallas' weekly underground newspaper Iconoclast. A readership survey was mailed to 200 randomly selected subscribers to Iconoclast. Data were taken from the ninety useable questionnaires of those returned. The study is organized into four chapters. Chapter I discusses problems, procedures, introductory material and recent and related studies. Chapter II is a history of Iconoclast. Chapter III is an analysis of data. Chapter IV presents summary, conclusions, and recommendations. The data revealed the typical subscriber as having a mean age of 28.7, some college education, and higher than $10,000 yearly income. He obtains both exclusive and supplementary information from Iconoclast, and considers it an important but biased news source.

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