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The problem of this study was an audience analysis of Dallas' weekly underground newspaper Iconoclast. A readership survey was mailed to 200 randomly selected subscribers to Iconoclast. Data were taken from the ninety useable questionnaires of those returned. The study is organized into four chapters. Chapter I discusses problems, procedures, introductory material and recent and related studies. Chapter II is a history of Iconoclast. Chapter III is an analysis of data. Chapter IV presents summary, conclusions, and recommendations. The data revealed the typical subscriber as having a mean age of 28.7, some college education, and higher than $10,000 yearly income. He obtains both exclusive and supplementary information from Iconoclast, and considers it an important but biased news source.

The thesis has a goal to investigate the audience of reality shows available on Czech broadcasting market. Different types of shows will be analysed using selected parameters through the quantitative analysis. We will look for the similar and different parameters of audiences. The thesis is mostly focused on the show Hotel Paradise and its qualitative analysis.

The aim of this thesis is to demonstrate a methodological approach to explore a potential connection between player types and preferences in emotional character attachments. To do so, the thesis investigates connections between player types and emotional attachments to NPCs by conducting two studies. Study 1 provides general data about the audience of Detroit: Become Human (2018) through a survey about player types and how players feel about NPCs from the game, and forms three hypotheses. Study 2 tests the hypotheses through a second survey. The results demonstrate how to gather data regarding player types and preferences, indicates that Performers prefer to form relationships with NPCs that display traits related to a Close Friend attachment, and suggests that Explorers display a preference for pragmatic traits. However, future research must further examine other player types’ preferences to fully support the claim that player types affect preferences in emotional attachments to NPCs.

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Titel: När mediabruset tar över- Hur en butik kan använda sig av gerillamarknadsföring Kurs: 2FE07E Examensarbete i företagsekonomi, Kandidatuppsats 15hp, VT2011 Författare: Rebecca Einarsson, Lejla Kurtovic och Izla Seffo Handledare: Martin Amsteus Examinator: Frederic Bill  Nyckelord: Gerillamarknadsföring, Generation Y, Målgruppsanalys, Attityder, Varumärke:företagsidentitet och företagsimage, Varumärkeskännedom. Syfte: Att skapa kunskap rörande hur en butik kan marknadsföra sig mot Generation Y med hjälp av gerillamarknadsföring.    Metod: Studien är av kvalitativ karaktär med ett induktivt angreppssätt. Det är även en fallstudie och primärdata samlades först in genom en djupgående intervju med fallföretaget, därefter utfördes en målgruppsanalys genom en fokusgrupp samt enkät.                                                                                                   Empiri: Det empiriska kapitlet påbörjas med en presentation av Rut m.fl. som följs av en intervju där målgruppen definierades till Generation Y. Utefter intervjun utformades en målgrupssanalys genom en fokusgrupp och enkät. Teori: De teorier som presenteras har härletts av det empiriska materialet och är relevant för de ämnen som tagits upp. Kapitlet behandlar målgruppsanalys, Generation Y, Varumärke:företagsidentitet och företagsimage,varumärkeskännedom samt gerillamarknadsföring. Avslutning: Studiens slutsatser är att gerillamarknadsföring är användbar då den är kostnadseffektiv, tilltalar Generation Y, ökar varumärkeskännedom och igenkänningsfaktorn samt kan skapa Buzz vilket kan leda till Word-of-mouth.                  Vidare forskning: Förslag till vidare forskning skulle kunna vara att studera ämnet mer ingående och skapa vetenskapligt material då gerillamarknadsföring är ett relativt outforskat område. Det skulle även vara intressant att mäta responsen till gerillamarknadsföring, speciellt de förslag som resulterat från denna studie. / When the media noise is taking over – How a store can make use of Guerrilla marketing Authors: Rebecca Einarsson • Lejla Kurtovic • Izla Seffo Tutor: Martin Amsteus Examiner: Frederic Bill 2FE07E Bachelor thesis in Business administration • Marketing programme School of Business and Economics atLinneaus University in Växjö • Spring 2011 Keywords: Guerrilla marketing • Generation Y • Target audience analysis • Attitudes • Brand: corporate identity and corporate image • Brand recognition Traditional marketing has been caught in a vicious circle. People have limited attention and are also limited by money, which means that consumers cannot pay attention to all advertising or buy everything. As companies invest more money on advertising it results in even more messages for people to take in and then it may be difficult for the company to get through the "noise". The consumers also tend to build up defenses against these types of traditional messages and actively avoid it, which do not make it easier for today's marketers so therefore marketers must simply find new ways to catch their attention. The purpose of this thesis is to generate knowledge regarding how a store can advertise to Generation Y by means of Guerrilla marketing. The research undertakes a qualitative data collection. Primarily a case study was undertaken and primary data for the main study was collected through an in-depth interview with the case business, and thereafter through a focus group and a survey that were based on an target audience analysis in order to understand the target audience, which in this study is limited to Generation Y.  Secondary data was collected from academic literature, scientific articles, dissertations and webpages. The theories that are researched are derived from the topics that arose from the empirical data. The findings and conclusion of the study is that Guerrilla marketing is cost-efficient, more appealing to Generation Y, enables a dialogue with the customers, increases brand recognition and recognition factor in general, but mostly it can create Buzz which can turn into Word-of-mouth communication. Guerrilla marketing is a relatively unexplored field and suggestions for further research would be to study the subject more profoundly and to create more scientific material in general. It would also be of interest to measure the response to guerilla marketing and especially to test the Guerrilla marketing suggestions that have resulted from this study on Generation Y.

Gender representation in the horror genre has many interesting discussions surrounding it through multiple perspectives such as psychoanalysis and culture. This article intends to expand the investigation of how female characters are portrayed in horror games. The research on female representation will investigate the potential connections between horror cinema and horror games in the survival horror game Fatal Frame (2001, Koei Tecmo), the first title of a series that is iconic f0r drawing inspiration from Japanese mythology and horror tropes while simultaneously using a large cast of female characters. To gather information about the audience to support the game analysis, an online survey will be released targeting players of the games. Thereafter, recorded, non-commentary footage of the first game, Fatal Frame (2001), will be observed and textually analysed through a framework with data points, based on the background of psychoanalysis, horror cinema, culture, and game theory.

This dissertation considers the contextualising in African settings of three themes addressed in youth literature of the Baptist International Publications Services (IPS). It utilises a critical methodology developed from Kraft's (1979) ten principles of communication to analyse the efforts to contextualise the themes of salvation, the Christian family and witchcraft. Chapter one discusses contextualisation and presents a critical methodology based on Kraft's ( 1979) principles of communication. Chapter two is an historical background study of the International Publications Services. Chapters three, four and five use the critical methodology developed in chapter one to examine the themes of salvation, the Christian family and witchcraft respectively, as found in IPS youth literature. Chapter six is an analysis and conclusion of the study with suggestions for further research. / Missiology / M.Th.

BARTOŠOVÁ, Radka. Parasociální interakce jako vztah mezi mediálními postavami a publikem. Praha, 2016. 67 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce PhDr. Irena Reifová, Ph.D. Abstract This thesis in its theoretical work focuses on the topic parasocial interaction, a specific relationship between fans and celebrities. This fundamental concept is initially set in a broader context. Closer are characterized by celebrities as a publicly-known media figures, and the audience as active recipients of stimulus. There is a concept called. Ordinary stars, as well as focus on issues not only fandom, but also specific terms such as adoration and celebrity stalking celebrities. After outlining the basic theoretical insight is explored basic concept - parasocial relationship. The practical part with respect to the overall theme of the work is carried out using semi-structured interviews with rock stars, fans steady on one side and ordinary fans of the stars on the other. Based on the results and authentic materials are analyzed each category. The work aims to explore how similar concepts related to celebrities, as well as different approaches to media stars.

This dissertation considers the contextualising in African settings of three themes addressed in youth literature of the Baptist International Publications Services (IPS). It utilises a critical methodology developed from Kraft's (1979) ten principles of communication to analyse the efforts to contextualise the themes of salvation, the Christian family and witchcraft. Chapter one discusses contextualisation and presents a critical methodology based on Kraft's ( 1979) principles of communication. Chapter two is an historical background study of the International Publications Services. Chapters three, four and five use the critical methodology developed in chapter one to examine the themes of salvation, the Christian family and witchcraft respectively, as found in IPS youth literature. Chapter six is an analysis and conclusion of the study with suggestions for further research. / Christian Spirituality, Church History and Missiology / M.Th.