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The field of document design has gained considerable attention over the past couple of decades. New technology has drastically increased the design possibilities for writers, and researchers are gaining greater insight into the way that readers interact with the visual elements of their texts. This has led to an explosion in the availability of guidance on document design, but there are still areas where the research is incomplete. One of these areas concerns a common but important type of document: the proposal. There are numerous guides on proposal writing, but most of them are concerned with content and give little attention to document design. Since successful proposals are crucial to both the business and non-profit arenas, it is important that the documents are accessible and make a good impression on reviewers. Good document design can help. In this study I took the existing research on document design and developed a set of questions meant to address the different elements of document design. I tested a sampling of both grant proposals and contract proposals using those questions with a system of scoring based on Likert scaling. I combined the quantitative results with qualitative responses from interviews in order to gain insight regarding the overall effect of visual design elements in proposals. The results of this study showed that there are certain elements of document design (such as layout or contrast) that are important to proposals, but that non-design factors (such as cost or experience) usually outweigh the design for evaluation purpose. / Master of Arts

Thesis (MA (Afrikaans and Dutch))—University of Stellenbosch, 2005. / The question about how the reader persona is realised in HIV/AIDS documents, how readers appreciate this persona, as well as what effect it has on the eventual text appreciation occurred as a direct result of Claatje ter Hoeven’s study, “Auteurs- en lezersrollen in wervende tekste: Drie deelstudies naar personae in Zuid-Afrikaanse bankbrochures” (2002).

Thesis (MPhil (Document Design))--University of Stellenbosch, 2009. / This study focused on the image formation and projection of Helen Zille, leader of South Africa’s largest opposition party. South Africans are heading to voting stations in 2009 for the national and provincial election. For this reason the image a party portrays in all the methods it uses to attract voters needs to be perfect. Such methods include voting-posters, public debates and newsletters. This study focuses on the newsletters that Helen Zille writes every week and takes the form of a corpus analises. The study also shows the importance of the documentation from the leader of any institution. Such reasons include that the leader is the most identifiable person thereof. This study was undertaken within the framework of the Integrated Communication Model for Image formation and projection (IFP-model) developed by Professor Leon de Stadler. The model consists of three levels, namely the image, the information design and the document design. Each of these levels focuses on specific phases of image formation and projection. Image focuses on the intended (the desired image the institution want to construe) and the construed (the image the reader derives from the documentation) image. The information design involves the manner in which the reader accesses the text. There are three ways, which are the physical access (that which the reader sees first), the intellectual access (the way in which the information is interpreted) and the emotional access (how the reader feels about the content). The document design focuses on the four messages which appear in the text. They are the referential (the content), the appealing (the objectives), the expressive (the image of the sender) and the relational (the relationship between the reader and the sender) messages. This study focuses on the expressive and relational messages. Other questions mentioned in this study are whether the IFP-model kan be used as an analytical instrument and if this model kan be refined to place more emphasis on the expressive and relational messages. After the expressive and relational messages where identified, various tendencies where noticed in the content, style, structure and graphics thereof. These tendencies include a positive focus in the content, an informal style, high information density and the use of photographs as graphics. These tendencies where used to refine the IFP-model. The analises of the newsletters indicated that Helen Zille portrayed an image of a self-assured leader, but that this image was influenced by tendencies such as a negative focus on the ANC. Further findings showed that the IFPmodel can be used as an analytical instrument, but that more emphasis should be placed on refining the model so that it includes various aspects of the different levels, such as the different ways a reader gains access in the information design. This study also introduced a refined model which can be used to analyze the expressive and relation messages.

Thesis (MPhil (Afrikaans and Dutch))University of Stellenbosch, 2010. / ENGLISH ABSTRACT: The purpose of this study is to investigate the use of bureaucratese in government institutions‟ external communication and the effect that it has on the institution‟s image. Furthermore the impact that this communication has on the institution‟s relationship with it‟s audience should also be explored and the notion that it creates a power distance relationship should be examined. Firstly the Communication Model for Image Formation and Projection (De Stadler, s.a.1) is discussed to explain the connection between communication and institutional image. Then relevant concepts, for example, image, communication, bureaucratese and power distance are explained. Secondly, bureaucratese is explained as a register and is then divided into it‟s different aspects. These aspects relate to style choices as informed by the literature on the Plain Language Movement. This set of aspects or dimensions then creates the criteria for the analysis of 16 texts. This study does not only use qualitative data, but also quantitative data and therefore a questionaire was sent out to 80 respondents. The purpose of the questionaire was to retrieve data that couldn‟t be obtained from the qualitative data. These aspects were the image of the institution and also the relationship between the institution and it‟s audience. The results show that bureacratese does have a negative impact on an institution‟s image. It also shows that the use of burocratic language creates a power distance relationship between an institution and it‟s audience. Language (in this case burocratic language) becomes an instrument through which the culture of an institutions is transferred from inside the institution onto it‟s audience. / AFRIKAANSE OPSOMMING: Die doel van hierdie studie is om uit te vind of die gebruik van burokratees in regeringsinstansies se eksterne kommunikasie die betrokke instansie se beeld beïnvloed. Daar word ook gekyk na die effek van dié kommunikasie op ‟n instansie se verhouding met sy teikengroep en of ‟n magsafstandverhouding op hierdie wyse bewerkstellig word. Die invloed van die verhouding tussen die instansie en die instansie se teikengroep word dan ondersoek. Daardeur word vasgestel hoe die instansie se beeld by die teikengroep beïnvloed word. Eerstens word die Communication Model for Image Formation and Projection (De Stadler, s.a.1) bespreek om sodoende die verbande tussen beeld en kommunikasie te verduidelik. Daarna word gekyk na konsepte soos beeld, kommunikasie, burokratees en magsafstand. Tweedens word burokratees as register beskryf en die verskillende aspekte van hierdie register uitgelê. Die bespreking van die verskillende aspekte van burokratees word gesteun deur die literatuur oor die Plain Language Movement. Laasgenoemde aspekte van die register bepaal dan die kriteria waarvolgens 16 tekste geanaliseer word. Omdat hierdie studie van kwalitatiewe en kwantitatiewe data gebruik maak, word ook ʼn vraelys uitgestuur aan 80 respondente. Die doel van die vraelys is om dit wat nie deur die kwalitatiewe studie gemeet kan word nie, te bepaal. Hier word met ander woorde verwys na die beeld van die instansie asook die verhouding tussen die instansie en sy teikengroep. Die resultate dui wel daarop dat burokratees ‟n negatiewe impak op ʼn instansie se beeld het. Dit wys verder uit dat ‟n bepaalde verhouding geskep word tussen ‟n instansie en sy teikengroep indien daar op ‟n burokratiese wyse gekommunikeer word. „n Magsafstandverhouding ontstaan as „n gevolg van hierdie kommunikasie, omdat taal die instrument is wat die kultuur van binne die instansie na buite dra.

Thesis (MPhil)--Stellenbosch University, 2013. / ENGLISH ABSTRACT: In this study patriotism as a persuasive mechanism in persuasive texts was described. The establishment of the construct and the extensive analysis thereof in 20 texts was the primary goal of the study. For the analysis of the phenomenon an analytical model was developed. A pilot study to determine the usefulness of questionnaire methodology for a reader-focused assessment of the effectiveness of these texts was also done. The goal of the pilot study was to determine, among other things, whether readers’ age and population group may in any way play a role in the effectiveness of patriotic advertisements. Since the literature concerning patriotism as a persuasive tool is very limited, patriotism as a persuasive tool was conceptualized by examining two constructs, namely patriotism as political concept and persuasion. After the above conceptualization, a theoretical model for the application of patriotism as a persuasive tool was developed. This theoretical model assumes that patriotism embodies two forms in persuasive texts, namely verbal and non-verbal. The verbal forms of patriotism include content (thematic), word choice and verbal rhetorical devices, while graphic rhetorical devices fall within the non-verbal form. The theoretical model was applied to twenty patriotic advertisements to determine the extent to which patriotism can be used as a persuasive tool. Three of these advertisements were selected for a reader-oriented investigation (which was mainly quantitative through the use of a questionnaire), since only a limited number of respondents completed the comments section in the questionnaire. Respondents from the white and coloured population groups were chosen for the reader-oriented investigation. Their ages were divided into two groups, namely 35 years and younger and 36 years and older. In the three selected advertisements patriotism was utilised in different degrees, namely strikingly positive, subtle and negative. During the reader-oriented investigation respondents' levels of patriotism and their attitudes toward the communication of patriotism were tested before they studied the advertisements. Respondents’ levels of patriotism were again tested after they studied the advertisements. The purpose of this was to determine whether the advertisement had any influence on the respondent's patriotism. Furthermore, the questionnaire tested respondents' degree of persuasion, attention and appreciation toward each advertisement through quantitative research. The results indicate that age and population group do not play a role in respondents' levels of patriotism and communication thereof, but that there were strong differences between population groups regarding the manner in which the advertiser refers to patriotism. One of the main findings was that the coloured population group was not in favour of the negative way that one of the advertisements referred to patriotism, while white respondents’ scores were more or less homogeneous towards all three advertisements. / AFRIKAANSE OPSOMMING: In hierdie studie is patriotisme as oorredingsmeganisme in oorredende tekste beskryf. Die vestiging van patriotisme as konstruk en die uitgebreide analise daarvan in 20 tekste was die primêre doel van die studie. Met die oog op die analise van die verskynsel is ’n analise-model ontwikkel. Daar is ook ’n verkennende studie uitgevoer na die aanwending van vraelysmetodologie vir die lesergerigte toetsing van die effektiwiteit van hierdie tekste. Die verkennende ondersoek wou onder andere bepaal of ouderdom en bevolkingsgroep enigsins ’n rol speel in die effektiwiteit van patriotiese advertensies. Aangesien die oor patriotisme as oorredingsmeganisme uiters beperk is, is patriotisme as oorredingsmeganisme gekonseptualiseer deur die bespreking op twee punte te fokus, naamlik patriotisme as politieke konsep en oorreding. Na afloop van die bogenoemde konseptualisering is ’n analise-model vir die aanwending van patriotisme as oorredingsmeganisme ontwikkel. Hierdie model veronderstel dat patriotisme verbale en nie-verbale verskyningsvorme in die oorredende teks het. Die verbale verskyningsvorme van patriotisme sluit inhoud (tematiek), woordkeuse en verbale retoriese middele in, terwyl patriotisme nie-verbaal oorgedra word in grafiese retoriese middele. Die teoretiese model is op twintig “patriotiese” advertensies toegepas om te bepaal tot watter mate patriotisme as oorredingsmeganisme aangewend word. Drie van hierdie advertensies is vir ’n lesergerigte ondersoek gekies, wat hoofsaaklik kwantitatief is, aangesien slegs ’n beperkte hoeveelheid respondente die kommentaar-afdeling in die vraelys ingevul het.Respondente uit die wit en bruin bevolkingsgroepe is vir die lesergerigte ondersoek gekies. Hulle ouderdomme is in twee groepe verdeel, naamlik 35 jaar en jonger en ouer as 35 jaar. In die drie advertensies wat gekies is, word patriotisme in verskillende grade aangewend, naamlik opvallend positief, subtiel en negatief. Die lesergerigte ondersoek het geskied met behulp van ’n vraelys. Tydens die lesergerigte ondersoek is respondente se vlakke van patriotisme en houdings oor die kommunikasie daarvan getoets voordat hulle die advertensies bestudeer het, waarna hulle patriotisme weer na elke advertensie getoets is. Die doel hiervan was om te bepaal of die advertensie ’n invloed op die respondent se patriotisme het. Verder het die vraelys respondente se mate van oortuiging, aandag en waardering tot elke advertensie getoets deur middel van kwantitatiewe navorsing. Die resultate dui aan dat ouderdom en bevolkingsgroep nie ’n rol speel in respondente se vlakke van patriotisme en die kommunikasie daarvan nie, maar dat daar sterk verskille tussen bevolkingsgroepe was vir die manier waarop die adverteerder na patriotisme verwys. Een van die vernaamste bevindinge was dat bruin bevolkingsgroepe nie ten gunste was van die negatiewe manier waarop daar na patriotisme in een van die advertensies verwys word nie, terwyl wit respondente min of meer homogene tellings teenoor al drie advertensies getoon het.

Thesis (MPhil)--Stellenbosch University, 2005. / ENGLISH ABSTRACT: The Olympic games as world known sports event has been used in many advertisements by companies to sell their products. Many South Africans are motivated through effective marketing to buy a certain product or have a positive attitude towards a certain company, for the pure reason that the marketing campaign had the Olympic games as theme. I looked into this interesting phenomenon! / AFRIKAANSE OPSOMMING: Die Olimpiese Spele as bekende gebeurtenis is in talle oorredingstekste, spesifiek advertensies, om hul produkte meer markbaar te maak. Talle Suid-Afrikaners word oorreed/aangespoor en as't ware geflous om iets te koop often gunste van 'n sekere maatskappy te wees slegs omdat sy/haar bemarking reg is. Ek doen ondersoek hierin en kyk na die interessante aspek van 'n bekende sportbyeenkoms (soos die Olimpiese Spele) in advertensietekste.

Assignment (MPhil (Afrikaans and Dutch))--University of Stellenbosch, 2006. / ENGLISH ABSTRACT: In this study, the mental models of the target audience of the FACT web site (official Stellenbosch University HIV/Aids web site) were investigated and compared with the structure of the web site (representing the mental model of the expert). The target audience were divided into six groups representing three different race groups (white, coloured and black) and the two sexes (male and female).

Thesis (MPhil)--Stellenbosch University, 2011. / ENGLISH ABSTRACT: In this study the focus is on the yearbooks of the Stellenbosch University with spesific reference to the consumer friendliness thereof. The researcher focused on the General Yearbook as well as an extract from the Humanities Yearbook of the Stellenbosch University. The goals of this study is to firstly determine (a) what is the present image that prospective students have of the Stellenbosch University, (b) if the SU Yearbooks have any impact on the image formation of these prospective students and (c) if so, what is the exact impact of the yearbooks on the image formation process of these students and how can it be improved. There are five important factors that measure the consumer friendliness of a document. These factors refer to the physical access to a document, the external structure, the ergonomy of a document, the style of writing and the cognitive access (understanding) of the text. These factors are closely tied to each other, but for the sake of this study, the researcher decided to focus only on the factors that directly influence the consumer friendliness of a document. The researcher decided on four stylistic aspects that influence the consumer friendliness of a document. These refer, firstly, to the external structure of a document with specific reference to the margins, headings and paragraphs in the chosen document. Secondly, the focus is on the information distribution of the document, i.e. the organisation and representation of information. The third aspect refers to forms of address in the document including both references to the writer as well as to the reader. The last aspect that is researched in this study is the style concept of formality. The researcher primarily focuses on difficult words and phrases in the text as well as the use of passive and active sentence constructions. The researcher also tests the concept of consumer-friendliness with a usability test based on an extract taken out of the Yearbook of Humanities. The researcher’s hypothesis claimes that the yearbooks of the Stellenbosch University are not consumer-friendly and that this can have a negative influence on the image that the prospective student forms of the SU. By determining this perception under the prospective students in the study, the researcher could find a suitable solution from the results to improve the image that the current documentation reflects and also to help the yearbooks of the SU fulfill its purpose which is to serve as an accessible information guide that is consumer-friendly. The Integrated Model for Formation and Projection, the IFP-model, on which this study is based, determines that different messages in a document can have an effect on the image of an institution. These messages can however be manipulated in order to determine or adjust the image of an institution. 123 respondents from the Paarl Gymnasium High School and Luckhoff High took part in this study. Gender and race were incorporated as independent variables in the study. These respondents’ attitudes were measured by means of questionnaires as the primary methodology. Statistical methods were used in order to determine the results from the questionnaires and to identify certain tendencies from the research. The results show that prospective students show a preference for yearbooks that are more consumer-friendly. As the hypothesis predicted, prospective students have a very positive image of the Stellenbosch University. After the introduction to the yearbooks, these images changed to a more neutral, and even in some cases to a more negative image of the University. By means of testing the different style aspects in this study, the researcher also concluede that the respondents preferred a more people-oriented and consumer-friendly yearbook. The respondents in this study had a definite preference for a yearbook which is more consumer-friendly en that therefore have a more positive influence on the image of the University. / AFRIKAANSE OPSOMMING: In hierdie studie word daar gefokus op die jaarboeke van die Universiteit Stellenbosch met spesifieke verwysing na die gebruikersvriendelikheid daarvan. Die navorser het gefokus op die Algemene Jaarboek en ’n uittreksel uit die Jaarboek Lettere en Wysbegeerte van die Universiteit Stellenbosch. Die doelwitte van hierdie studie is om te bepaal wat is (a) voornemende studente se huidige beeld van die Universiteit Stellenbosch, (b) of die US-jaarboeke enige invloed het op die beeldvormingsproses (van die US) van hierdie voornemende studente en (c) indien wel, wat is die uitwerking van die jaarboeke op die beeldvormingsprosesse en hoe kan dit verbeter word? Daar is vyf belangrike faktore waaraan die gebruikersvriendelikheid van ‘n teks gemeet kan word. Hierdie faktore verwys na die fisiese toegang tot die dokument, die uiterlike struktuur, die ergonomie van die dokument, die skryfstyl en laastens die kognitiewe toegang (verstaanbaarheid) van die teks. Die faktore hou sterk verband met mekaar, maar vir die doeleindes van hierdie studie het die navorser haar studie beperk tot slegs die faktore wat die gebruikersvriendelikheid van die teks beïnvloed, sowel as die faktore wat ‘n invloed het op die beeldvormingswaarde van ‘n teks. Die navorser het vier stilistiese aspekte gekies wat met die gebruikersvriendelikheid van ’n dokument verband hou. Hierdie vier aspekte verwys eerstens na die uiterlike struktuur van ’n teks met spesifieke verwysing na die kantlyne, opskrifte en paragrawe van die betrokke dokument. Die tweede aspek verwys na die inligtingsverspreiding van die dokument en dit behels die organisering en voorstelling van inligting in die betrokke dokument. Die derde aspek verwys na die aanspreekvorme in die dokument met spesiale fokus op die aanspreekvorme wat verwys na die leser asook dié wat verwys na die skrywer. Laastens, word die stylaspek formaliteit ook in hierdie studie bespreek deur te fokus op moeilike woorde en frases asook passief- en aktiefkonstruksies in die dokument. Die aspek gebruikersvriendelikheid word in geheel getoets deur die respondente bloot te stel aan ’n tipe begripstoets en sodoende te bepaal of die dokument gebruikersvriendelik is vir voornemende studente. Die navorser se hipotese in die studie was dat die jaarboeke van die US nie so gebruikersvriendelik is nie en dat dit ‘n negatiewe impak kan hê op die beeld wat die voornemende student van die US vorm. Deur hierdie persepsie te kon vasstel onder voornemende studente, kon die navorser uit die resultate ‘n werkbare oplossing kry om die beeld wat die dokumentasie tans skep te verbeter en ook om die US-jaarboek in sy doel te laat slaag – om ‘n toeganklike inligtingsgids te wees wat gebruikersvriendelik is. Die studie word gegrond op die Geïntegreerde Kommunikasiemodel vir Beeldvorming en -projeksie (Integrated Model for Formation and Projection, kortweg die IFP-model genoem). Hierdie model beweer dat verskillende deelboodskappe in ’n dokument ’n effek het op die beeld van die instansie. Hierdie boodskappe kan egter deur middel van dokumentontwerp-aspekte gemanipuleer word ten einde die beeld van die instansie te bepaal of te verstel. 123 respondente uit twee skole, naamlik Hoërskool Paarl Gimnasium en Hoërskool Luckhoff, het in hierdie studie deelgeneem. Geslag en ras is as onafhanklike veranderlikes in die studie in berekening gebring. Respondente se houdings is getoets met vraelyste as die primêre metodologie. Statistiese metodes is aangewend om die resultate van die vraelyste te verwerk en op grond daarvan is sekere tendense geïdentifiseer. Die resultate toon dat voornemende studente ’n voorkeur het vir ’n Jaarboek wat meer gebruikersvriendelik is. Soos die hipotese bepaal het, was voornemende studente se houdings teenoor die US baie positief. Na kennismaking met die US Jaarboeke, het hierdie beeld meer neutraal en in somminge gevalle meer negatief geword. Deur die verskillende stylaspekte te toets, kon die navorser ook bepaal dat die respondente ’n meer mensgerigte en gebruikersvriendelike Jaarboek verkies. Die respondente wat aan hierdie studie deelgeneem het verkies dus ’n Jaarboek wat meer gebruikersvriendelik is en wat sodoende ’n meer positiewe invloed sal hê op die beeld van die Universiteit Stellenbosch.

Thesis (MPhil)--Stellenbosch University, 2012. / ENGLISH ABSTRACT: This study determines whether media reporting has any influence on members’ image formation processes of the Dutch Reformed Church (DRC). The aim of this study was (a) to determine respondents’ attitudes towards the Church, (b) to determine respondents’ image of the Church, (c) to establish whether media reporting has any influence on members’ image formation of the DRC, and (d) to define such influence, if any. This study is based on the Integrated Communication Model for Image Formation and Projection (the IFP model) as theoretical foundation. The IFP model suggests that certain document design aspects, such as content, style, structure and graphics, may influence a company or organisation’s image. Following on the IFP model this study determined the effect that rhetorical content devices in media reports have on DRC members’ image of the Church. The rhetorical devices that were analysed are direct criticism, contrast, laden words, implication phenomena, sarcasm and insinuation. The study investigated how these rhetorical devices are employed to have a harmful effect on the image of the DRC. A total of 127 respondents, all of them DRC members, were selected from four congregations in the Boland region. The congregations are situated in Worcester (rural), Malmesbury (semi-rural), Paarl (semi-urban) and Durbanville (urban). Gender and age were incorporated as independent variables of this study. Members’ attitude and image with regard to the DRC and media reporting were determined by means of a questionnaire survey as primary methodology, while the possible influence of media reporting was established through a text analysis (rhetorical discourse analysis, or RDA) – another primary methodology. Professor Martin Kidd from Stellenbosch University’s Centre for Statistical Consultation prepared the statistical processing of the survey responses. The results are depicted by means of histograms and other statistical methods. The results show that members’ attitudes towards, and image of, the Church are less positive than what the Church may have hoped for: Members generally have a cautiously positive image of the Church. In addition, results indicate that media reporting does indeed influence the image formation processes of the DRC; that this influence is negative, and that it contributes to a less positive image of the Church. / AFRIKAANSE OPSOMMING: Hierdie studie bepaal of mediaberiggewing enige invloed op die beeldvormingsprosesse van individue van die Nederduitse Gereformeerde (NG) Kerk het. Die doel van die ondersoek was (a) om respondente se houding teenoor die Kerk te bepaal, (b) om respondente se beeld van die NG Kerk te bepaal, (c) om vas te stel of mediaberiggewing enige invloed op lidmate se beeldvormingsprosesse van die NG Kerk het, en (d) om sodanige invloed, indien enige, te omskryf. Die Geïntegreerde Kommunikasiemodel vir Beeldvorming en -projeksie, oftewel die IFPmodel (“Integrated Communication Model for Image Formation and Projection”), is die teoretiese model waarbinne die studie uitgevoer sal word. Die IFP-model beweer dat sekere dokumentontwerpaspekte, soos inhoud, styl, struktuur en grafika, ʼn instansie se beeld kan beïnvloed. Na aanleiding hiervan het dié studie dus die uitwerking van inhoudelike retoriese meganismes in mediaberigte op NG Kerk-lidmate se beeld van die Kerk bepaal. Die retoriese meganismes wat ontleed is, is direkte kritiek, kontras, gelade woorde, implikasieverskynsels, sarkasme en insinuasie. Daar is ondersoek ingestel na hoe hierdie retoriese meganismes aangewend word om die beeld van die NG Kerk negatief te beïnvloed. Altesaam 127 respondente, almal NG Kerk-lidmate, is uit vier gemeentes in die Bolandomgewing gekies. Die gemeentes is geleë in Worcester (platteland), Malmesbury (semiplatteland), in die Paarl (semistad) en Durbanville (stad). Geslag en ouderdom is as onafhanklike veranderlikes in aanmerking geneem. Lidmate se houding en beeld ten opsigte van die NG Kerk en mediaberiggewing is deur middel van ʼn vraelysondersoek as primêre metodologie bepaal, terwyl die moontlike invloed van die mediaberigte met behulp van ʼn teksanalise (retoriese diskoersanalise, of RDA) – nóg ʼn primêre metodologie – ontleed is. Prof Martin Kidd van die Universiteit Stellenbosch se Sentrum vir Statistiese Konsultasie het die vraelysantwoorde statisties verwerk. Die uitslag word met histogramme en ander statistiese metodes uitgebeeld. Die resultate toon dat lidmate se houding jeens, en beeld van, die Kerk minder positief is as wat die Kerk dalk hoop: Lidmate het in die algemeen ʼn versigtig positiewe beeld van die Kerk. Resultate suggereer voorts dat mediaberiggewing wél die beeldvormingsprosesse van die NG Kerk beïnvloed; dat sodanige invloed negatief is, en dat dit gevolglik tot ʼn minder positiewe beeld van die Kerk onder lidmate bydra.