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The optimal pricing strategy of golf clubs' membership

Due to the increasing of substitution and competition of products, the life cycle of products is shorter than previous time and the perishable has becoming visible for service industry and other related manufacturing industries.
Wrong strategy and management of pricing make many companies lose the right opportunity to invest and even trapped in the bad financial structure with the apparent character.
More and more private club managers use the concept of yield management to deal with their problems and maximize their benefits because of the property of perishable in recent years.
However most researchers study about ways to improve the performance and to understand the distribution of consumers¡¦ recognition instead of realizing the factors impacting the products¡¦ pricing.
I will develop an initial pricing model and find out how the relationship among the factors which influence the products¡¦ pricing interacts by this model

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0717104-153047
Date17 July 2004
CreatorsHsu, Pei-chi
ContributorsHueimei Liang, Iuan-yuan Lu, Yue-shan Chang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717104-153047
Rightsnot_available, Copyright information available at source archive

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