by Leung Yuen-chun, Ginny, Woo Pui-shan, Holly, Yuen Lai-kwan, Janis. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf [642] / ACKNOWLEDGEMENT --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.xv / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- STATEMENT OF OBJECTIVES --- p.6 / Chapter 2.1 --- Decision-Making Objectives --- p.6 / Chapter 2.2 --- Research Objectives --- p.7 / Chapter III. --- METHODOLOGY --- p.8 / Chapter 3.1 --- Research Design --- p.8 / Chapter 3.2 --- Data Collection Method --- p.8 / Chapter 3.3 --- The Questionnaire --- p.9 / Chapter 3.4 --- Sampling Method --- p.12 / Chapter 3.5 --- Sampling Frame --- p.13 / Chapter 3.6 --- The Fieldwork --- p.13 / Chapter 3.7 --- Method of Analysis --- p.14 / Chapter IV. --- DATA ANALYSIS AND FINDINGS --- p.18 / Chapter 4.1 --- Demographic Profile Analysis --- p.18 / Chapter 4.2 --- Findings From Section I - Attitude Statements --- p.49 / Chapter 4.2.1 --- Mean Score of Attitude Statements by Sex --- p.52 / Chapter 4.2.2 --- Mean Score of Attitude Statements by Age --- p.55 / Chapter 4.2.3 --- Mean Score of Attitude Statements by Educational Level --- p.58 / Chapter 4.2.4 --- Mean Score of Attitude Statements by Marital Status --- p.60 / Chapter 4.2.5 --- Mean Score of Attitude Statements by Income --- p.62 / Chapter 4.3 --- Findings From Section II - The Most Important in Life --- p.66 / Chapter 4.3.1 --- "Findings From ""The Most Important in Life"" by Demographic Factors" --- p.66 / Chapter 4.4 --- Findings From Section III - Satisfaction Statement --- p.72 / Chapter 4.4.1 --- Findings From Degree of Satisfaction by Sex --- p.72 / Chapter 4.4.2 --- Findings From Degree of Satisfaction by Age --- p.72 / Chapter 4.4.3 --- Findings From Degree of Satisfaction by Educational Level --- p.73 / Chapter 4.4.4 --- Findings From Degree of Satisfaction by Marital Status --- p.77 / Chapter 4.4.5 --- Findings From Degree of Satisfaction by Income --- p.77 / Chapter 4.5 --- Findings From Section IV-Expectations and Wishes --- p.80 / Chapter 4.5.1 --- Findings From Top Three Wishes --- p.80 / Chapter 4.5.2 --- Findings From The Moment of Happiness --- p.85 / Chapter 4.5.3 --- Findings From The Most Desirable Type of Company --- p.93 / Chapter 4.6 --- Findings From Section V - Leisure Activities --- p.100 / Chapter 4.7 --- Findings From Section VI --- p.109 / Chapter 4.7.1 --- Department Stores --- p.109 / Chapter 4.7.2 --- Specialty Stores --- p.112 / Chapter 4.7.3 --- Fast Food Outlets --- p.114 / Chapter 4.7.4 --- Shopping Centres --- p.117 / Chapter 4.7.5 --- Grocery Stores --- p.118 / Chapter 4.7.6 --- Eating outlets --- p.121 / Chapter 4.8 --- Findings From Section VII --- p.122 / Chapter 4.8.1 --- Food --- p.122 / Chapter 4.8.2 --- Restaurant --- p.128 / Chapter 4.8.3 --- Transportation --- p.135 / Chapter 4.9 --- Findings From Section VIII --- p.142 / Chapter 4.9.1 --- Overall Ranking of Television Programs by Mean Scores --- p.142 / Chapter 4.9.2 --- Mean Score of Each Program by Five Demographic Factors --- p.145 / Chapter 4.10 --- Findings From Section IX --- p.161 / Chapter 4.10.1 --- Newspapers --- p.161 / Chapter 4.10.2 --- Radio Programs --- p.164 / Chapter 4.10.3 --- Magazines --- p.167 / Chapter 4.11 --- Findings From Section X --- p.171 / Chapter 4.11.1 --- Durables --- p.171 / Chapter 4.11.2 --- Beverages --- p.226 / Chapter 4.11.3 --- Daily Products --- p.250 / Chapter 4.11.4 --- Ladies' Products --- p.316 / Chapter V. --- CONCLUSION AND RECOMMENDATION --- p.328 / Chapter VI. --- LIMITATIONS --- p.332 / APPENDIX1 / APPENDIX2 / APPENDIX3 / BIBLIOGRAPHY
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318495 |
| Date | January 1990 |
| Contributors | Leung, Yuen-chun., Woo, Pui-shan., Yuen, Lai-kwan., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, xx, 335, [307] leaves : charts ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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