M. Tech. Tourism and Hospitality Management / Consumers are beginning to recognize their own footprint on the planet and are becoming both more understanding in their ability to find new travel opportunities and more conscious of the effects their travel will have on the places and people they visit. Therefore, more responsible service providers have seen an increase in this new - and fastest growing - tourism segment. Satisfying consumer demand is certainly not a nice to have; it is a need for survival of the business. So, creating a sustainable future zoo it is evident that adopting a service centric approach has the potential to enhance visitors experience and thus the long term success of the zoo. The goal of the study is to adopt a service centric approach that would enhance vision experience and thus ensure the long term success of the zoo. The finding of this study could assist Pretoria zoo to identify the trends of zoo visitors and helped the zoo to improve their facilities and service to meet the satisfaction of zoo visitors, and ensured the long term success of the zoo.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001130 |
| Date | January 2013 |
| Creators | Li, Yixiao |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format |
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